Shark Week fans asked to be donors, too

The Hamilton Spectator - - A&E - THE AS­SO­CI­ATED PRESS

LOS AN­GE­LES - Dis­cov­ery Chan­nel wants Shark Week view­ers to be donors as well.

The chan­nel’s an­nual cel­e­bra­tion of all things shark will in­clude re­quests to sup­port Oceana, an ad­vo­cacy group fo­cused on ocean con­ser­va­tion.

View­ers can use their smart­phones to do­nate and also to re­ceive Shark Week pro­gram in­for­ma­tion, said tech­nol­ogy com­pany Pledgling, which is work­ing with Dis­cov­ery on the Oceana fundrais­ing.

By texting the word “SHARK” to 707070, par­tic­i­pants will get a re­turn mes­sage that in­cludes a Pledgling link for Oceana do­na­tions that can be made by Ap­ple Pay or by credit card.

“We’ve stream­lined the en­tire ex­pe­ri­ence to cap­ture that mo­ment in time when some­body feels com­pelled to do­nate” and it’s made it easy for them, Pledgling CEO James Citron said. The com­pany also is work­ing with Dis­cov­ery on Project CAT, an ini­tia­tive to sup­port the World Wildlife Fund’s ef­fort to in­crease the tiger pop­u­la­tion in the wild by con­serv­ing pro­tected land.

Shark Week’s open­ing lineup Sun­day in­cludes “Phelps vs. Shark: Great Gold vs. Great White” (8 p.m.), in which Olympian Michael Phelps tests his speed against that of a great white shark.

The week in­cludes “Re­turn to the Isle of Jaws” on Mon­day and backto-back episodes Tues­day of “Sharks and the City.”

DIS­COV­ERY

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