DAZN launches in Canada with NFL

The Hamilton Spectator - - BUSINESS - NEIL DAVID­SON

Look­ing to cap­ture the grow­ing num­ber of con­sumers cut­ting their ca­ble cord, DAZN has launched a sports stream­ing ser­vice in Canada.

And DAZN (pro­nounced Da Zone) has started with a bang by of­fer­ing live and on-de­mand cov­er­age of ev­ery NFL game as the new, ex­clu­sive Canadian home of NFL Game Pass, the league’s pre­mium dig­i­tal sub­scrip­tion prod­uct.

The DAZN pack­age in­cludes all Sun­day games pre­vi­ously of­fered on NFL Sun­day Ticket, plus NFL RedZone, a game-day chan­nel owned and op­er­ated by NFL Net­work.

The new stream­ing plat­form is leav­ing Canadian ca­ble providers out in the cold on the deluxe NFL ser­vice.

The DAZN cost is $20 a month or an in­tro­duc­tory an­nual price of $150, with the first 30 days free. The ser­vice will be avail­able on ev­ery­thing from smart TVs to tablets and smart phones.

The NFL is the only sport on the Canadian menu so far. But DAZN prom­ises to add more, as it al­ready has in Ger­many, Aus­tria, Switzer­land and Ja­pan. All four launched last Au­gust.

For ex­am­ple, the Ger­man pack­age now in­cludes English Premier League, Spain’s La Liga, Italy’s Serie A and France’s Ligue 1 soc­cer plus a Bun­desliga high­lights pack­age. It also in­cludes NFL, NBA, NHL and Ma­jor League Base­ball as well as cricket, rugby and ten­nis among oth­ers.

Hockey will be the big ques­tion mark for Canada, with Rogers seem­ingly hold­ing all the cards thanks to a US$5.232-bil­lion, 12year deal with the NHL that runs through the 2025-26 sea­son.

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