DAZN launches in Canada with NFL
Looking to capture the growing number of consumers cutting their cable cord, DAZN has launched a sports streaming service in Canada.
And DAZN (pronounced Da Zone) has started with a bang by offering live and on-demand coverage of every NFL game as the new, exclusive Canadian home of NFL Game Pass, the league’s premium digital subscription product.
The DAZN package includes all Sunday games previously offered on NFL Sunday Ticket, plus NFL RedZone, a game-day channel owned and operated by NFL Network.
The new streaming platform is leaving Canadian cable providers out in the cold on the deluxe NFL service.
The DAZN cost is $20 a month or an introductory annual price of $150, with the first 30 days free. The service will be available on everything from smart TVs to tablets and smart phones.
The NFL is the only sport on the Canadian menu so far. But DAZN promises to add more, as it already has in Germany, Austria, Switzerland and Japan. All four launched last August.
For example, the German package now includes English Premier League, Spain’s La Liga, Italy’s Serie A and France’s Ligue 1 soccer plus a Bundesliga highlights package. It also includes NFL, NBA, NHL and Major League Baseball as well as cricket, rugby and tennis among others.
Hockey will be the big question mark for Canada, with Rogers seemingly holding all the cards thanks to a US$5.232-billion, 12year deal with the NHL that runs through the 2025-26 season.