Changing the form and function of lobbies
In these days of laptops and mobile offices, people like to work alone — together. Hotel lobbies are accommodating that, offering lots of work spaces — as well as plugs and free WiFi — with easy access to snacks, caffeine and cocktails.
At the Hyatt Centric on Magnificent Mile, for example, the lobby is the kind of place where you could spend days on end. It’s filled with playful local art, and includes a library and dozens of comfortable chairs and tables, all of which spill into the bar, which spills into the restaurant, with no walls or barriers separating the spaces.
Gone is the traditional lobby at Radisson RED: The brand banished the front desk.
“It’s creating this immediate barrier between you and the guests, and I think the younger audiences are a lot more informal by nature,” Anderson says.
At the Minneapolis location, guests can check in using the app on their phone, then use the phone as the key to get into the room. Should someone need help with checking in, Anderson says, staffers are walking around with iPads in hand.