Aspiring to be Instagram-worthy
There was a time when beige ruled the roost and hotel room design was rather #milquetoast.
Many hotel developers now know that a piece of cool art doesn’t just have the potential to appeal to a guest, it has the potential to appeal to everyone who follows that guest on social media.
“From a design and art standpoint, we’ve got a lot of very bold art that creates backdrops for people to take selfies and share online,” says Anderson, of Radisson RED, which has locations in Minneapolis and Brussels, as well as Cape Town, South Africa, and Campinas, Brazil.
The colourful and creative design of Hotel EMC2 banishes bland and is irresistibly shareable. The hotel commits deeply to its art-and-science theme, and is punctuated with antique books, vintage microscopes and nods to great scientific and artistic minds, such as Albert Einstein (the restaurant is named the Albert) and Leonardo da Vinci (“one of the patron saints of the hotel,” Greenberg says). In the rooms, dramatic and photogenic showers — which are inspired by laboratories of the 1920s — are a centrepiece, and are translucent on three sides (with an optional curtain), while mirrors have an infinity effect and beg for selfies.