Prioritizing social consciousness
At Radisson RED, you won’t find any paper — except toilet paper — in the rooms.
“We have paperless rooms and we’re very proud of that,” says Anderson, adding that millennials are very ecoconscious as a generation, and the hotel embraces that.
When Greenberg came up with the Hotel EMC2 theme, he wanted to inspire dialogue about art and science. He also wanted to make a difference. The hotel provides financial support from direct bookings to Project Syncere (an acronym for supporting youth’s needs with core engineering research experiments), which helps pave a path for students in underserved communities to pursue science, technology, engineering and math careers.
“Millennials want to feel like there’s something of value, that somebody cares about something and that their money is going to serve the greater good,” Greenberg says.