Walmart wants to monitor shoppers’ facial expressions
In the future, Walmart shoppers may not have to ask for help. Just a simple scowl could summon a helpful worker ready to assist.
A recent patent filing suggests new ways the largest retailer in the United States wants to get even closer to its customers: a video system that a system keeps tabs on customers’ facial expressions as they move through the store and the movements at checkout lines.
While Walmart isn’t explicit about what it has in mind, and a spokesperson could not be reached for comment, the system apparently envisions using video to scan for customers who are frustrated or unhappy so help can be dispatched. A shopper, for instance, might not be able to find a product or can’t figure out pricing.
Conversely, store managers could use the system to determine when they have a hit on their hands — a display or product that delights shoppers.