Tourism Hamil­ton wins na­tional award for new brand

The Hamilton Spectator - - Business -

The City of Hamil­ton’s Tourism and Cul­ture Di­vi­sion won a na­tional mar­ket­ing award from the Eco­nomic De­vel­op­ment Association of Canada for its new brand.

The award from the na­tional or­ga­ni­za­tion of eco­nomic de­vel­op­ers was an­nounced ear­lier this week at EDAC’s 50th an­nual con­fer­ence in New Brunswick.

Tourism Hamil­ton launched its new brand — de­vel­oped in part­ner­ship with local cre­ative agency Cin­na­mon Toast — late last year to help lever­age the city’s re­newal and cap­ture what makes it a unique and ap­peal­ing des­ti­na­tion.

The new logo and vis­ual pre­sen­ta­tion cel­e­brates Hamil­ton’s con­trasts, rang­ing from ur­ban and ru­ral, to his­toric and trendy.

The new tag line — “It’s In Our Char­ac­ter” — refers to the city as un­pre­ten­tious, wel­com­ing, un­apolo­get­i­cally gritty and full of un­ex­pected beauty and bold con­trasts.

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