jer­sey hound

The Hockey News - - Buzz - – ryan kennedy

Canada has a new jer­sey and, with the ex­cep­tion of the World Cup, you’ll be see­ing it a lot. The sweater was un­veiled in Au­gust, just in time for the world ju­nior sum­mer camp tour­na­ment Canada at­tended in Michi­gan. But the men’s, women’s and sledge hockey teams will also wear it now. The theme? Un­doubt­edly pa­tri­o­tism.

See, Canada turns 150 in 2017 and, with hockey by far the most pop­u­lar sport, the tie-in seems like a no-brainer. On the sleeves of the new jer­sey, you’ll find a patch com­mem­o­rat­ing the birth­day – with di­a­monds rep­re­sent­ing provinces, mak­ing up the na­tion’s iconic maple leaf.

Another new flour­ish comes in the shoul­ders. The black yoke is inset with a pat­tern of maple leaves, too – but from afar it has an al­most metal­lic look.

Oth­er­wise, the logo is a slight up­date of the fa­mil­iar, but with gold trim – and we all know what that means. “Hav­ing that gold around the logo in the mid­dle makes it re­ally fun,” said two-time Olympic gold medal­list Marie-Philip Poulin. “It makes you strive for your dream, and it’s re­ally ex­cit­ing be­cause of that.”

The sweaters also give Nike a nice showcase, as Adi­das owns the World Cup and fu­ture NHL rights. Tech­ni­cal specs of the sweater in­clude Rip­stop Fab­ric, en­gi­neered to with­stand the rig­ors of hockey, as well as meshed zones un­der the arms to pro­mote ther­moreg­u­la­tion. But in the end, the sweater will be judged off the play­ers wear­ing it – and whether they win their crowns.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.