Your softest skin ever starts here
Remember the mud masks we all used when we were teenagers? They were almost exclusively a weapon in the arsenal of the pimple-prone, designed to suck up sebum and deep-clean pores before semi-formal. Well, times— and masks—have changed. Beauty brands are flooding the shelves with clay-based offerings for every skin type, from dry to oily, teenage to mature. Today’s clays are bolstered with ingredients that soften, moisturize, brighten—you name it. Joining the modern mud bath, L’Oréal Paris has introduced three new masks that each contain three kinds of clay (kaolinite, montmorillonite and ghassoul), plus bonus extras such as smoothing algae or detoxifying charcoal. “Different clays have different properties; they have different affinities with water and oil,” says Charlotte Feltin, general manager of research and innovation for L’Oréal Paris Laboratories. Her team adjusted the ratio of the clays for each mask, so one absorbs sebum while another traps water to help with hydration. Here are five new clay wonders worth a slather, whatever your skin desires.