Your soft­est skin ever starts here


Re­mem­ber the mud masks we all used when we were teenagers? They were al­most ex­clu­sively a weapon in the arse­nal of the pim­ple-prone, de­signed to suck up se­bum and deep-clean pores be­fore semi-for­mal. Well, times— and masks—have changed. Beauty brands are flood­ing the shelves with clay-based of­fer­ings for every skin type, from dry to oily, teenage to ma­ture. To­day’s clays are bol­stered with in­gre­di­ents that soften, mois­tur­ize, brighten—you name it. Join­ing the mod­ern mud bath, L’Oréal Paris has in­tro­duced three new masks that each con­tain three kinds of clay (kaoli­n­ite, mont­mo­ril­lonite and ghas­soul), plus bonus ex­tras such as smooth­ing al­gae or detox­i­fy­ing char­coal. “Dif­fer­ent clays have dif­fer­ent prop­er­ties; they have dif­fer­ent affini­ties with wa­ter and oil,” says Char­lotte Feltin, gen­eral man­ager of re­search and in­no­va­tion for L’Oréal Paris Lab­o­ra­to­ries. Her team ad­justed the ra­tio of the clays for each mask, so one ab­sorbs se­bum while an­other traps wa­ter to help with hy­dra­tion. Here are five new clay won­ders worth a slather, what­ever your skin de­sires.

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