STYLE IM­PACT

Do-good model Liya Kebede brings her made-in-Africa de­signs to the masses

The Kit - - THEKIT.CA -

All it took was one meet­ing with tra­di­tional weavers in her na­tive Ethiopia for model and ma­ter­nal-health ac­tivist Liya Kebede to think up her ar­ti­san-driven col­lec­tion, Lem­lem. And 10 years later, the line’s brightly coloured caf­tans and bil­lowy boho tops—cre­ated us­ing tech­niques de­vel­oped hun­dreds of years ago and passed down through gen­er­a­tions—are stand­ing on the world stage with some help from Joe Fresh. The cap­sule col­lab­o­ra­tion of spir­ited beach­wear takes in­spi­ra­tion from the re­gion’s crafts­man­ship while sup­port­ing Kebede’s foun­da­tion, which in turn sup­ports health­care and eco­nomic op­por­tu­ni­ties for women in Africa. “I hoped to move the nee­dle a lit­tle for weavers who were strug­gling to make ends meet,” she says of her ini­tial found­ing. “To­day, I’m in­cred­i­bly proud that we’ve cre­ated jobs for 250 ar­ti­sans and helped make a path­way out of poverty for them and their fam­i­lies.” — Jil­lian Vieira

JOE FRESH X LEM­LEM DRESS, $39, SHORTS, $24, TOP, $29, SHOES, $7, JOE FRESH

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