* PINKWASH­ING

The McGill Daily - - Features -

Modelled on the term ‘ white­wash­ing,’ pinkwash­ing de­scribes an at­tempted ap­peal to queer­ness. Com­pa­nies and po­lit­i­cal en­ti­ties aim to ap­pear tol­er­ant and pro­gres­sive by de­scrib­ing them­selves as gay- friendly, but nev­er­the­less per­pet­u­ate op­pres­sive power dy­nam­ics, such as racism and cap­i­tal­ism.

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