Dos has more cards at play

The Province - - LIVE IT! - JOSEPH PISANI THE AS­SO­CI­ATED PRESS

NEWYORK — What’s next for Uno? Dos, of course.

Mat­tel is launch­ing the new card game Dos next month in hopes of giv­ing its nearly 50-year-old Uno brand a sec­ond life. Dos has sim­i­lar rules as Uno, ex­cept play­ers make two piles of cards and can throw down two cards at a time in­stead of one.

It comes as Mat­tel tries to turn its busi­ness around, mainly by up­dat­ing clas­sic brands, such as Bar­bie dolls and Hot Wheels cars. The toy maker’s rev­enue fell 11 per cent last year, hurt by the bank­ruptcy fil­ing of Toys R Us and the chang­ing tastes of kids, who are in­creas­ingly reach­ing for a tablet in­stead of a toy.

Uno, how­ever, was a bright spot: The com­pany says Uno sales were up 12 per cent in 2017 from the year be­fore. Mat­tel, which is based in Los An­ge­les, has sought to sell Uno in more places, in­clud­ing dol­lar stores and video-game shops. And it has also been chas­ing trends, re­leas­ing Uno cards with emojis, baby an­i­mals or uni­corns. An Uno smart­phone app is in the works for the spring, and Mat­tel al­ready has launched a way to play the card game through Face­book Mes­sen­ger.

It may fol­low a sim­i­lar a strat­egy with Dos, says Ray Adler, who over­sees Mat­tel Inc.’s games unit.

Dos, which costs US$5.99, will first be sold at Tar­get in March and then roll out to other stores in Au­gust.

It took two years to de­velop Dos, mainly to make sure play­ing the game was dif­fer­ent enough from Uno. But don’t ex­pect to see Tres any­time soon, says Adler.

“We’re happy where we are with Dos right now,” he says.

— THE AS­SO­CI­ATED PRESS

Mat­tel’s new card game Dos is part of a larger ef­fort by the com­pany to up­date its clas­sic brands.

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