Ford planning smaller, more affordable pickup
Cheaper than Ranger, it will likely use Focus platform
Here is a rumour you can move over into the “verified” category: Ford’s president of global markets, Jim Farley, has confirmed the company is building a new unibody truck that will be more affordable and smaller than the Ranger.
Automotive News relayed the info from the Deutsche Bank Global Auto Industry Conference in Detroit, where Farley told attendants that Ford has been “investing in more affordable versions of our truck business” and to “expect new nameplates below where we compete today.”
Since the lighter, Fiesta-based Ford Courier went out of production in 2013, the mid-size Ranger has been the most affordable and smallest Ford pickup, starting at $30,969 in Canada for the 2019 model.
Farley didn’t give a release date or much in the way of details, but last year reports surfaced suggesting the new Ford product will be based on the same platform as the Focus, and likely hit North American markets in 2022.
Farley also confirmed another Ford rumour. He said the automaker was also working on “electrifying the F-series, both battery-electric and hybrid.”
The new pickup truck Ford will build will be smaller than the current Ranger, above.