Tait’s seeks sweet prize

Brockville bak­ery vy­ing for ti­tle of ‘Sweet­est Bak­ery in Canada’

The Recorder & Times (Brockville) - - NEWS - TIM RUHNKE

Vot­ing has never been this delicious.

That is the tagline for a na­tional con­test in which Tait’s Fresh Start is com­pet­ing. The bake shop and deli on King Street West in down­town Brockville is vy­ing for the ti­tle of Sweet­est Bak­ery in Canada.

Vot­ing opened on April 2 and will con­tinue un­til July 31. The na­tional win­ner will re­ceive a prize pack­age val­ued at $10,000.

Tait’s owner Jay Ler­oux noted in an in­ter­view on Mon­day that he had just sent in his first batch of paper bal­lots.

Cus­tomers’ com­ments in­cluded ev­ery­thing from lov­ing Tait’s peanut but­ter balls to hav­ing just eaten the best sub ever.

Many of the pos­i­tive com­ments in sup­port of the Tait’s en­try are about cus­tomer ser­vice and the friendly staff, ac­cord­ing to Ler­oux.

“That makes me hap­pier than any­thing,” he said.

The grand prize pack­age in­cludes $2,500 for ad­ver­tis­ing and a cel­e­bra­tion party for staff and cus­tomers. There will also be eastern and west­ern re­gion prizes; each re­cip­i­ent will get a pack­age val­ued at $2,500 and that in­cludes a cel­e­bra­tion party.

In not­ing there is an em­pha­sis on the team en­vi­ron­ment at Tait’s, Ler­oux pointed out that cus­tomers are an im­por­tant part of the team. The iconic Brockville busi­ness, which dates back to 1908, has a staff of about 20.

The bak­ery gets its name from the brief clo­sure of Tait’s in 2015 be­fore it re­opened, much to the com­mu­nity’s re­lief, un­der new own­er­ship later that year.

One on­line vote per de­vice per day is­per­mit­te­datsweet­est­bak­ery­in­canada.com; con­test links and re­minders are be­ing posted reg­u­larly on the Tait’s Face­book page. Cus­tomers are also al­lowed to vote by paper bal­lot once a day at the shop. The bal­lot box is lo­cated near the till.

Ler­oux in­di­cated that Tait’s had moved up two spots since the last time he checked. Tait’s was third in On­tario and 16th in Canada on Mon­day morn­ing.

Al­though he ob­served that win­ning one of the prizes in the con­test might be a long shot, Ler­oux is buoyed by the sup­port Tait’s is re­ceiv­ing and would be proud to claim a na­tional or even a re­gional ti­tle.

Sweet est Bak­ery in Canada is spon­sored by Dawn Food Prod­ucts.


Lind­say Gra­ham pro­motes the Tait’s Fresh Start en­try in the Sweet­est Bak­ery in Canada Con­test. The busi­ness in down­town Brockville is among dozens of par­tic­i­pants across the coun­try; the pub­lic can vote un­til July 31.

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