United Way gears up
Campaign launched in Sudbury
United Way Centraide North East Ontario may now be a regional campaign organization, but the money it raises stays local.
It was a point officials stressed as they launched the annual United Way fundraising campaign Wednesday at the Northern Water Sports Centre in Sudbury.
“It is important to understand that this regional transformation will not change United Way’s local commitment to ensure that money raised locally stays local,” Guy Fournier, president of the United Way Centraide North East Ontario Board of Directors, said in a release.
“We understand how important local support is to our donors, corporate partners, and community stakeholders. Regionalizing our efforts will not compromise our local promise but allow for greater collective impact within all our northern communities.”
In the past, each town or city would organize their own campaign. In recent years, however, the campaign has become organized on a regional level.
“This year marks a special year in our history as we will be launching the campaign throughout northeast Ontario,” executive director Michael Cullen said. “This new United Way will serve over 350,000 residents living in the districts of Sudbury, Manitoulin, Nipissing, Parry Sound, Cochrane and Timiskaming.”
United Way prioritizes community needs and invests in local programs in areas proven to be foundational building blocks of healthy lives and communities. From helping children and youth succeed, to providing services for the elderly, to helping people off the street, United Way helped change more than 32,000 lives within the Sudbury, Manitoulin, Nipissing and Parry Sound districts last year.
Cullen said campaign officials are hoping to build on that.
“The successes of this year’s campaign will be based on the number of people we can help. By addressing community needs at a local level, United Way will be working closely with stakeholders to increase the number of people helped across our region. Reducing operating costs and streamlining processes will result in more funds available to support local programs and services.” Cullen.
For the launch, the campaign cabinet, board of directors and staff joined Kevin O’Connor, the 2017 campaign chair, to share last year’s successes as well as the regional strategy moving forward.
“United Way is about working together to build a safety net to ensure that when people need help, it’s available. It is by uniting together – through each person’s investment of dollars and time – that we are able to create a better community here in Sudbury and across North Eastern Ontario,” O’Connor said.
For more than 35 years, United Way said it has worked together with thousands of citizens and built strong partnerships with businesses, government, labour, education and health institutes to raise funds to help address and alleviate community needs.
The 2017 Campaign Cabinet:
Campaign chair: Kevin O’Connor, RBC Royal Bank of Canada.
Vice chair: Karen Hourtovenko, Life Zone.
Paul Kusnierczyk, Kusnierczyk Realty Group - Royal LePage North Heritage Realty, Brokerage. Mike Ladyk, 3rd Line Studio. Scott McCulloch, Cambrian Ford.
Jessica Penteris, Rogers Digital Media.
Mike Penwarden, TD Canada Trust.
Kate Furlotte, Sudbury Wolves Hockey Club Ltd.
Linda Boyd, United Steelworkers Local 2020.
Sue Lekun, Milman Industries Inc.
Lana Watier, Keystone Real Estate Inc. Brokerage.
Marett McCulloch, CTV Northern Ontario News.
Jay Baxter-Derro, Black Rock North Media.
Alex Freedman, Laurentian University.
Jamie Kensley, LCBO Liquor Control Board of Ontario.
Kevin O'Connor, 2017 campaign chair for the United Way Centraide North East Ontario, speaks at the campaign launch in Sudbury on Wednesday.