United Way gears up

Cam­paign launched in Sud­bury

The Sudbury Star - - NEWS - STAR STAFF sud.edi­to­rial@sun­media.ca

United Way Cen­traide North East On­tario may now be a re­gional cam­paign or­ga­ni­za­tion, but the money it raises stays lo­cal.

It was a point of­fi­cials stressed as they launched the an­nual United Way fundrais­ing cam­paign Wed­nes­day at the North­ern Wa­ter Sports Cen­tre in Sud­bury.

“It is im­por­tant to un­der­stand that this re­gional trans­for­ma­tion will not change United Way’s lo­cal com­mit­ment to en­sure that money raised lo­cally stays lo­cal,” Guy Fournier, pres­i­dent of the United Way Cen­traide North East On­tario Board of Di­rec­tors, said in a re­lease.

“We un­der­stand how im­por­tant lo­cal sup­port is to our donors, cor­po­rate part­ners, and com­mu­nity stake­hold­ers. Re­gion­al­iz­ing our ef­forts will not com­pro­mise our lo­cal prom­ise but al­low for greater col­lec­tive im­pact within all our north­ern com­mu­ni­ties.”

In the past, each town or city would or­ga­nize their own cam­paign. In re­cent years, how­ever, the cam­paign has be­come or­ga­nized on a re­gional level.

“This year marks a spe­cial year in our his­tory as we will be launch­ing the cam­paign through­out north­east On­tario,” ex­ec­u­tive di­rec­tor Michael Cullen said. “This new United Way will serve over 350,000 res­i­dents liv­ing in the dis­tricts of Sud­bury, Man­i­toulin, Nipiss­ing, Parry Sound, Cochrane and Timiskam­ing.”

United Way pri­or­i­tizes com­mu­nity needs and in­vests in lo­cal pro­grams in ar­eas proven to be foun­da­tional build­ing blocks of healthy lives and com­mu­ni­ties. From help­ing chil­dren and youth suc­ceed, to pro­vid­ing ser­vices for the el­derly, to help­ing peo­ple off the street, United Way helped change more than 32,000 lives within the Sud­bury, Man­i­toulin, Nipiss­ing and Parry Sound dis­tricts last year.

Cullen said cam­paign of­fi­cials are hop­ing to build on that.

“The suc­cesses of this year’s cam­paign will be based on the num­ber of peo­ple we can help. By ad­dress­ing com­mu­nity needs at a lo­cal level, United Way will be work­ing closely with stake­hold­ers to in­crease the num­ber of peo­ple helped across our re­gion. Re­duc­ing op­er­at­ing costs and stream­lin­ing pro­cesses will re­sult in more funds avail­able to sup­port lo­cal pro­grams and ser­vices.” Cullen.

For the launch, the cam­paign cab­i­net, board of di­rec­tors and staff joined Kevin O’Con­nor, the 2017 cam­paign chair, to share last year’s suc­cesses as well as the re­gional strat­egy mov­ing for­ward.

“United Way is about work­ing to­gether to build a safety net to en­sure that when peo­ple need help, it’s avail­able. It is by unit­ing to­gether – through each per­son’s in­vest­ment of dol­lars and time – that we are able to cre­ate a bet­ter com­mu­nity here in Sud­bury and across North East­ern On­tario,” O’Con­nor said.

For more than 35 years, United Way said it has worked to­gether with thou­sands of cit­i­zens and built strong part­ner­ships with busi­nesses, govern­ment, labour, ed­u­ca­tion and health in­sti­tutes to raise funds to help ad­dress and al­le­vi­ate com­mu­nity needs.

The 2017 Cam­paign Cab­i­net:

Cam­paign chair: Kevin O’Con­nor, RBC Royal Bank of Canada.

Vice chair: Karen Hour­tovenko, Life Zone.

Paul Kus­nier­czyk, Kus­nier­czyk Realty Group - Royal LePage North Her­itage Realty, Bro­ker­age. Mike Ladyk, 3rd Line Stu­dio. Scott McCul­loch, Cam­brian Ford.

Jes­sica Pen­teris, Rogers Dig­i­tal Me­dia.

Mike Pen­war­den, TD Canada Trust.

Kate Fur­lotte, Sud­bury Wolves Hockey Club Ltd.

Linda Boyd, United Steel­work­ers Lo­cal 2020.

Sue Lekun, Mil­man In­dus­tries Inc.

Lana Watier, Key­stone Real Es­tate Inc. Bro­ker­age.

Marett McCul­loch, CTV North­ern On­tario News.

Jay Bax­ter-Derro, Black Rock North Me­dia.

Alex Freed­man, Lau­ren­tian Univer­sity.

Jamie Kens­ley, LCBO Liquor Con­trol Board of On­tario.

GINO DONATO/SUD­BURY STAR

Kevin O'Con­nor, 2017 cam­paign chair for the United Way Cen­traide North East On­tario, speaks at the cam­paign launch in Sud­bury on Wed­nes­day.

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