Brier by the Numbers

Initial Expenditure: $7,165,022

■ What the organizers spent to host the event and what tourists spent.

Economic Activity: $10,080,701 (province)

■ Measurement of the turnover of money in the local economy, including the cost of hosting the event

■ $9,075,293 (St. John’s) and $12,174,645 (Canada)

Gross Domestic Product: $5,202,534 (province)

■ The value of all the new goods and services produced, less the cost of making them. A measurement of new economic activity

■ $3,970,102 (St. John’s) and $6,208,363 (Canada)

Attributable visitor spending: $3,833,167

■ Using a scale of 1 to 10, one meaning the Brier was not a factor in their decision to travel to St. John’s and 10 meaning it was the primary reason, and assigning it a score based on 100 per cent, found that 89 per cent of visitors were here for the Brier.

■ Highlights: $1,147,533 on accommodations, $1,175,237 on restaurants (including Brier Patch), $696,180 in transportation to St. John’s, $323,204 on shopping.

Employment: $3,376,928 in wages and salaries supporting 56 jobs (province)

■ A reflection of how jobs were supported by the revenues from the Brier as opposed to created as a result of the event.

• $2,676,176 supporting 46 jobs (St. John’s) and $3,931,858 supporting 63 jobs (Canada).

Tax revenues: $2,166,240 (Canada as a whole)

■ Everything from GST, to hotel taxes, to payroll taxes and social security payments made by employers.

■ $143,298 (St. John’s), $1,049,480 (province), $839,373 (Ottawa).