Whitty and charm­ing

Women's wear col­lec­tion a first for Big Baddeck de­signer

The Victoria Standard - - Arts - CAROLYN BAR­BER

On Au­gust 26, 2-5pm, all are in­vited to join Marie Is­abelle Whitty Lam­pron at the Bite House res­tau­rant in Big Baddeck to cel­e­brate the launch of her first cloth­ing line, aptly named “Whitty”.

Vis­i­tors can view the in­spired wom­enswear col­lec­tion of sum­mery tops and bot­toms in navy and neu­trals while en­joy­ing some bites and cock­tails.

The eth­i­cally-minded col­lec­tion is made from her favourite nat­u­ral fi­bres, hemp and cot­ton. She also en­joys work­ing with ly­ocell – a rayon made from wood pulp fi­bre. All her fab­rics are sourced within Nova Sco­tia or at least Canada to min­i­mize car­bon foot­print. Mind­ful of the ex­ploita­tive na­ture of cloth­ing pro­duc­tion in the fash­ion in­dus­try, she sewed this col­lec­tion her­self. If ex­tra help had been needed, she would have sub-con­tracted within Canada.

The con­cept for the cloth­ing line was de­vel­oped this past win­ter when she re­turned to de­sign school. She fin­ished the col­lec­tion in her stu­dio on the sec­ond floor of the Bite House.

“I wanted some­thing calm, or some­thing that calms you when you're busy or anx­ious or your mind is trou­bled,” says Marie Is­abelle of her col­lec­tion. “Like the wa­ter and sea and the calm­ing sound of the waves. Some­thing like ‘beach ther­apy’.”

Re­al­iz­ing a new cloth­ing line from con­cept to the last em­broi­dery stitch is a lengthy process.

“I think you have to know your­self, or know what you want to do and just be con­scious of it. You also have to be con­sis­tent, make sure each piece has the same vibe. The con­struc­tion also has to be con­sis­tent.”

Marie Is­abelle has loved fab­ric and de­sign since child­hood in Drum­mondville, QC, of­ten watch­ing her mother’s avid sew­ing.

She holds a de­gree in fash­ion de­sign from Uni­ver­sité du Québec à Mon­tréal. Af­ter school she worked for My­lene B in the city. She has also worked as an as­sis­tant de­signer for ladies in­ti­mate ap­parel com­pany Elita. She ad­mires the de­signs of Ying Gao and worked briefly with the de­signer. She has also been em­ployed as a seam­stress for the world renowned Cirque du Soleil.

Next sum­mer, Marie Is­abelle’s de­signs will ap­pear at tex­tile artist Nika Feld­man’s Mid­dle River stu­dio .

As for next projects, she is work­ing to­wards de­sign­ing two col­lec­tions each year, spring/sum­mer and fall/win­ter.

Visit whit­ty­cloth­ing.com to learn more, or fol­low Whitty on Face­book.

A model wears one of Lam­pron’s cre­ations, de­signed and eth­i­cally made in Nova Sco­tia.

Lam­pron with her first wom­enswear col­lec­tion.

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