Thorn­hiller wins a Tony

Pro­ducer Dayna Bloom on her unique path to Broad­way suc­cess

Thornhill Post - - Currents - by Jes­sica Padykula

For Dayna Bloom, a West­mount Col­le­giate In­sti­tute grad, spin­ning creative in­ter­ests into a mul­ti­fac­eted ca­reer is an ex­cit­ing re­al­ity. One that re­cently cul­mi­nated in win­ning a Tony Award with her hus­band and pro­duc­ing part­ner Brian Lee for the Broad­way pro­duc­tion of An­gels in Amer­ica.

The creative arts were some­thing Bloom grav­i­tated to­ward in high school, es­pe­cially singing, danc­ing and the­atre.

“The most en­cour­ag­ing por­tion of my high school ex­pe­ri­ence was be­ing able to iden­tify what made me dif­fer­ent from my peers and learn­ing to fo­cus on that rather than the hard­ships of get­ting through high school,” she says.

Af­ter grad­u­at­ing from West­mount, Bloom trained ex­ten­sively in mu­sic be­fore re­ceiv­ing a full schol­ar­ship to the Banff Cen­tre for the Arts where she com­pleted a six-month res­i­dency. She then spent three years at Berklee Col­lege of Mu­sic in Bos­ton where she grad­u­ated with a bach­e­lor of mu­sic and then moved to New York City to work in sync li­cens­ing (ob­tain­ing li­cences to use mu­sic for com­mer­cial pur­poses).

Bloom then be­gan to fo­cus her at­ten­tion on me­dia as a whole, which led to a mas­ter’s de­gree from the New School in me­dia man­age­ment.

It was while com­plet­ing her mas­ter’s de­gree that Bloom started a recre­ational food blog and In­sta­gram ac­count called @art­sand­food_nyc, some­thing that shifted her at­ten­tion to the power of so­cial me­dia and its po­ten­tial to help brands and busi­nesses.

“In ad­di­tion to my pas­sion for the arts, I have al­ways been a food lover, ex­cel­lent eater and an ad­mirer of the culi­nary in­dus­try,” she says.

Af­ter she com­pleted her mas­ter’s de­gree, Bloom says she re­al­ized that her love of cre­ativ­ity and sto­ry­telling could be com­bined to form a busi­ness con­cept.

“[It] was the recipe for an in­cred­i­bly com­pelling busi­ness,” she says.

So Bloom and her hus­band formed a pro­duc­tion com­pany, AF Creative Me­dia, that al­lows them to pool all of their tal­ents, pas­sions and ex­pe­ri­ence.

“Ul­ti­mately, my job is creat­ing or help­ing to el­e­vate other peo­ple’s cre­ations through sto­ry­telling,” says Bloom.

And it was that love for sto­ry­telling that led to the afore­men­tioned Tony Award. An­gels in Amer­ica was the first joint pro­duc­tion Bloom and Lee worked on to­gether.

“At the heart of ev­ery­thing, Brian and I are huge fans and lovers of Broad­way, so it was ab­so­lutely in­cred­i­ble to be two kids from the suburbs of Toronto stand­ing on­stage at Ra­dio City Mu­sic Hall,” says Bloom about their Tony win. The pair was also the youngest mem­bers of the pro­duc­ing team.

In terms of what’s next, Bloom and her hus­band have joined the pro­duc­ing team for Moulin Rouge, which is cur­rently play­ing in Bos­ton and will ar­rive on Broad­way soon.

“It’s one of our favourite films, and we are so ex­cited to be a part of it,” says Bloom.

The cou­ple is also in the process of de­vel­op­ing a food/travel show and an­other project, which they can’t yet dis­cuss.

“We are in the process of creat­ing a new mu­si­cal about a leg­endary and beloved artist. That’s all we can say for now, but we can’t wait to share the news with ev­ery­one,” she says.

Bloom is cur­rently on the pro­duc­ing team for ‘Moulin Rouge’

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