Thornhiller wins a Tony
Producer Dayna Bloom on her unique path to Broadway success
For Dayna Bloom, a Westmount Collegiate Institute grad, spinning creative interests into a multifaceted career is an exciting reality. One that recently culminated in winning a Tony Award with her husband and producing partner Brian Lee for the Broadway production of Angels in America.
The creative arts were something Bloom gravitated toward in high school, especially singing, dancing and theatre.
“The most encouraging portion of my high school experience was being able to identify what made me different from my peers and learning to focus on that rather than the hardships of getting through high school,” she says.
After graduating from Westmount, Bloom trained extensively in music before receiving a full scholarship to the Banff Centre for the Arts where she completed a six-month residency. She then spent three years at Berklee College of Music in Boston where she graduated with a bachelor of music and then moved to New York City to work in sync licensing (obtaining licences to use music for commercial purposes).
Bloom then began to focus her attention on media as a whole, which led to a master’s degree from the New School in media management.
It was while completing her master’s degree that Bloom started a recreational food blog and Instagram account called @artsandfood_nyc, something that shifted her attention to the power of social media and its potential to help brands and businesses.
“In addition to my passion for the arts, I have always been a food lover, excellent eater and an admirer of the culinary industry,” she says.
After she completed her master’s degree, Bloom says she realized that her love of creativity and storytelling could be combined to form a business concept.
“[It] was the recipe for an incredibly compelling business,” she says.
So Bloom and her husband formed a production company, AF Creative Media, that allows them to pool all of their talents, passions and experience.
“Ultimately, my job is creating or helping to elevate other people’s creations through storytelling,” says Bloom.
And it was that love for storytelling that led to the aforementioned Tony Award. Angels in America was the first joint production Bloom and Lee worked on together.
“At the heart of everything, Brian and I are huge fans and lovers of Broadway, so it was absolutely incredible to be two kids from the suburbs of Toronto standing onstage at Radio City Music Hall,” says Bloom about their Tony win. The pair was also the youngest members of the producing team.
In terms of what’s next, Bloom and her husband have joined the producing team for Moulin Rouge, which is currently playing in Boston and will arrive on Broadway soon.
“It’s one of our favourite films, and we are so excited to be a part of it,” says Bloom.
The couple is also in the process of developing a food/travel show and another project, which they can’t yet discuss.
“We are in the process of creating a new musical about a legendary and beloved artist. That’s all we can say for now, but we can’t wait to share the news with everyone,” she says.
Bloom is currently on the producing team for ‘Moulin Rouge’