U.K.-based re­sale ticket plat­form launches in U.S.

Times Colonist - - Arts -

AT­LANTA — Twick­ets, a Europe­based face-value ticket plat­form sup­ported by sev­eral pop­stars, in­clud­ing Adele and Ed Sheeran, has launched in the U.S.

Founder Richard Davies said fans will be able to buy and sell spare tick­ets at face value or less for con­certs and live events at Twick­ets USA.

“We’re look­ing to pro­vide an al­ter­na­tive to gen­uine fans that want to look out for other fans po­ten­tially and not gain a sub­stan­tial profit,” Davies said. “We’re not plan­ning to be the so­lu­tion to scalp­ing. Fans de­serve a choice. We don’t want them to get ripped off.”

Twick­ets, which was launched in the United King­dom in 2015, has part­nered with Adele, Sheeran, Mum­ford & Sons and Queen. The com­pany said it has also han­dled about 6,000 tick­ets for One Di­rec­tion.

This year, the com­pany ex­panded its plat­form to Aus­tralia.

Davies said Twick­ets users have saved other fans more than $20 mil­lion US in in­flated prices and fees for events in Bri­tain. He said he hopes his plat­form can re­shape the tick­et­ing land­scape by al­low­ing mu­sic artists to en­sure face-value re­sale.

“It’s been a mix of sup­port from artists, event or­ga­niz­ers and record la­bels,” he said. “Out­side of any artist en­dorse­ment, this has been purely word of mouth. We’ve never spent money on mar­ket­ing.”

Twick­ets said it has se­cured part­ner­ships with Niall Ho­ran of One Di­rec­tion, Pix­ies and PVRIS for their up­com­ing U.S. shows. It col­lects a 15 per cent trans­ac­tion fee from the buyer for each sale. The plat­form has more than 500,000 reg­is­tered users, Davies said.

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