Gre­gory Levey and Joshua Landy

Fig­ure 1

Toronto Life - - Tech Boom -

Levey has an eclec­tic CV: jour­nal­ist, Ryerson pro­fes­sor, speech writer for for­mer Is­raeli prime min­is­ter Ariel Sharon. He never ex­pected to cre­ate a start-up, un­til Joshua Landy, a doc­tor, ap­proached him with the idea for Fig­ure 1, an In­sta­gram-style tool that lets doc­tors share pho­tos of their pa­tients’ prob­lems—bizarre bone dis­eases, rare snake bites, gnarly rashes—so that other physi­cians can help di­ag­nose them. In three years, the app has raised nearly $11 mil­lion (U.S.) from Union Square Ven­tures and other in­vestors. Its users in­clude Doc­tors With­out Bor­ders and Women’s Col­lege Hos­pi­tal.

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