Na­dia Hamil­ton

Mag­nusMode

Toronto Life - - Tech Boom -

Hav­ing grown up with an autis­tic brother, Na­dia Hamil­ton was in­spired to found Mag­nusmode, an app that coaches peo­ple with spe­cial needs through ev­ery­day sit­u­a­tions—cook­ing, shop­ping and trav­el­ling—through cus­tom­iz­a­ble flash cards, sto­ries and a wiz­ard char­ac­ter named Mag­nus. The start-up helps users bank, or­der food, tour mu­se­ums and live in­de­pen­dently—its part­ners in­clude the ROM, MLSE, CIBC and Tim Hor­tons. Ear­lier this year, she shared in a $500,000 grant through the Rad­i­cal Gen­eros­ity Ini­tia­tive, which sup­ports fe­male-led Cana­dian com­pa­nies.

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