MiCHael KatCHen

Toronto Life - - Tech Boom -

WealTh­siM­ple

Michael Katchen knows that in­vest­ing is a ter­ri­fy­ing prospect for even the most pru­dent mil­len­ni­als. That’s why he started Wealth­sim­ple, a user-friendly, no-non­sense in­vest­ing app for fi­nance neo­phytes: it au­to­mates the bor­ing bits, pumps out easy-tounder­stand ad­vice and es­chews hot stock–chas­ing stress for low­main­te­nance, long-term sav­ings and port­fo­lios. Power Fi­nan­cial, a gi­ant of the sec­tor, poured $30 mil­lion into the ser­vice, and the app’s suc­cess has quickly turned Katchen into an in­vest­ing big shot.

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