league is rein­vent­ing the health in­sur­ance in­dus­try

THe Ceo: MiCHAEL SERBiNiS To­TaL In­VeST­MenT: $30 MiL­LiON

Toronto Life - - This City -

STone-age pa­per­work and red tape are enough to scare most tech-minded en­trepreneurs away from health in­sur­ance. Not Michael Serbinis, one of Toronto’s most suc­cess­ful in­no­va­tors. Af­ter he sold his ebook com­pany, Kobo, for $315 mil­lion in 2012, he founded League, a plat­form that sim­pli­fies ben­e­fits and in­sur­ance—clients in­clude UHN, Etsy, Star­bucks and En­ter­tain­ment One. Mem­bers load the app on their smart­phones and swipe through a sleek mar­ket­place of ben­e­fits providers, where they can book ap­point­ments and pay for them with a dig­i­tal wal­let. Last year, League raised $25 mil­lion from OMERS and even se­cured fund­ing from a hand­ful of com­peti­tors: RBC, Man­ulife and Power Corp. The com­pany re­cently opened of­fices in Seat­tle and Chicago, ex­pand­ing its op­er­a­tions in the U.S., where pre­mi­ums are thou­sands of dol­lars higher than in Canada—and where League, which takes a small cut of each trans­ac­tion, stands to strike gold.

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