HUBBA IS THE CITY’S NEW TECH MECCA
THE CEO: BEN ZIFKIN TOTAL INVESTMENT: $59.1 MILLION
In the Mid-2000s, when Ben Zifkin was running the management consulting firm Axsium Group, he pretended his business was based in the U.S.—back then, American clients and investors didn’t pay attention to Canadian companies. Now, he’s one of the people responsible for putting Toronto on their radar. His main gig is running Hubba, a 60,000-client platform that lets brands get their products in the hands of independent retailers and big-boxes like Walmart. In late 2016, Goldman Sachs invested in the platform, putting it in the hallowed company of Uber, Facebook, Pinterest and Spotify. This summer, Hubba took over the lease for a 40,000-square-foot office on Spadina. While the business grows into its new space, the office will become a mini–tech mecca: Zifkin is filling the spare floors with a cadre of buzzy start-ups that he’s personally hand-picked, such as Ladies Learning Code.
Hubba’s office in a former garment warehouse near Spadina and Adelaide