HUBBA IS THE CITY’S NEW TECH MECCA

Toronto Life - - This City -

THE CEO: BEN ZIFKIN TO­TAL IN­VEST­MENT: $59.1 MIL­LION

In the Mid-2000s, when Ben Zifkin was run­ning the man­age­ment con­sult­ing firm Ax­sium Group, he pre­tended his business was based in the U.S.—back then, Amer­i­can clients and in­vestors didn’t pay at­ten­tion to Cana­dian com­pa­nies. Now, he’s one of the peo­ple re­spon­si­ble for putting Toronto on their radar. His main gig is run­ning Hubba, a 60,000-client plat­form that lets brands get their prod­ucts in the hands of in­de­pen­dent re­tail­ers and big-boxes like Wal­mart. In late 2016, Gold­man Sachs in­vested in the plat­form, putting it in the hal­lowed com­pany of Uber, Face­book, Pin­ter­est and Spo­tify. This sum­mer, Hubba took over the lease for a 40,000-square-foot of­fice on Spad­ina. While the business grows into its new space, the of­fice will be­come a mini–tech mecca: Zifkin is fill­ing the spare floors with a cadre of buzzy start-ups that he’s per­son­ally hand-picked, such as Ladies Learn­ing Code.

Hubba’s of­fice in a for­mer gar­ment ware­house near Spad­ina and Ade­laide

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