La Presse to cease weekday news­pa­per

Mon­treal out­let to fo­cus on tablet, web prop­er­ties, but will keep Satur­day edi­tion

Toronto Star - - BUSINESS - THE CANA­DIAN PRESS

Mon­treal La Presse says it will end the weekday print­ing of its daily news­pa­per in the new year, nearly three years af­ter in­tro­duc­ing its free dig­i­tal tablet edi­tion.

The print edi­tion of the French­language pa­per will only be avail­able on Satur­days af­ter Jan.1, the news­pa­per said Wed­nes­day.

La Presse pres­i­dent and pub­lisher Guy Cre­vier says that 30 months af­ter the launch of La Presse Plus, the dig­i­tal edi­tion is more suc­cess­ful than the 131-year-old print edi­tion.

He says more than 460,000 peo­ple read the dig­i­tal pa­per weekly. Cre­vier says it’s also a big suc­cess with ad­ver­tis­ers. La Presse is owned by Power Corp. The de­ci­sion to end the weekday pa­per comes a day af­ter the Toronto Star launched its own free dig­i­tal tab- let with the help of La Presse. Toronto Star pub­lisher John Cruick­shank said the Star has “a very dif­fer­ent strat­egy from La Presse. We still have a very vi­brant print prod­uct with a large, deeply en­gaged au­di­ence. We’re mov­ing to­ward a mul­ti­plat­form strat­egy with print, tablet and browser, thes­tar.com, avail­able on the desk­top, lap­top and mo­bile phones,” he said in an in­ter­view. The two news­pa­pers also an­nounced Wed­nes­day that Olive Media, a dig­i­tal mar­ket­ing so­lu­tions provider owned by them, will cease stand-alone oper­a­tions start­ing in Jan­uary.

The news­pa­pers will as­sume re- spon­si­bil­ity for all dig­i­tal advertising sales for their web­sites. The move will af­fect about 70 staffers in Toronto and 12 em­ploy­ees in Mon­treal, though some staff will be ab­sorbed by Star Metro Media and La Presse.

“This is an im­por­tant step for­ward in our busi­ness strat­egy,” Cruick­shank, who is also pres­i­dent of Star Media Group, said in a news re­lease.

“It means we will be able to con­tinue to pro­vide the same ex­cel­lent ser­vice to our ad­ver­tis­ers and al­low them to pur­chase media across all Star Media Group brands and plat­forms from a sin­gle, ded­i­cated sales force.” With files from Star staff

LA PRESSE

Start­ing in 2016, Que­bec’s La Presse will only print its pa­per on Satur­days. The move comes three years af­ter La Presse launched its tablet prod­uct.

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