Poster set to fetch $1M at auc­tion

Toronto Star - - ENTERTAINMENT - MICHAEL CAVNA

By Hal­loween, The Mummy could set the record for the world’s most ex­pen­sive movie poster.

A 1932 litho­graphic poster pro­mot­ing the Boris Karloff clas­sic went up for on­line auc­tion Thurs­day, and if sold, might fetch more than $1 mil­lion (U.S.) when the gavel drops Oct. 31, says Sotheby’s New York.

The poster, ad­ver­tis­ing the in­flu­en­tial Uni­ver­sal Pic­tures hor­ror hit by Os­car-win­ning film­maker Karl Fre­und, is be­lieved to be one of only three re­main­ing copies, ac­cord­ing to Sotheby’s. De­signed by Uni­ver­sal ad­ver­tis­ing di­rec­tor Karoly Grosz, it sold for a record-set­ting $435,000 two decades ago, be­fore re­lin­quish­ing the record in 2014. Grosz cre­ated the brightly tinted Mummy art­work ex­clu­sively for the­atri­cal ad­ver­tis­ing, so it was never sold to the pub­lic, Sotheby’s says.

The Mum­my­poster spot­lights “Karloff the Un­canny” as the en­tombed Egyp­tian mon­ster, as well as the crim­son-robed Zita Jo­hann as his love in­ter­est.

WIKIPEDIA

The Mummy poster on auc­tion was de­signed for the­atres only and never sold to the pub­lic.

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