Poster set to fetch $1M at auction
By Halloween, The Mummy could set the record for the world’s most expensive movie poster.
A 1932 lithographic poster promoting the Boris Karloff classic went up for online auction Thursday, and if sold, might fetch more than $1 million (U.S.) when the gavel drops Oct. 31, says Sotheby’s New York.
The poster, advertising the influential Universal Pictures horror hit by Oscar-winning filmmaker Karl Freund, is believed to be one of only three remaining copies, according to Sotheby’s. Designed by Universal advertising director Karoly Grosz, it sold for a record-setting $435,000 two decades ago, before relinquishing the record in 2014. Grosz created the brightly tinted Mummy artwork exclusively for theatrical advertising, so it was never sold to the public, Sotheby’s says.
The Mummyposter spotlights “Karloff the Uncanny” as the entombed Egyptian monster, as well as the crimson-robed Zita Johann as his love interest.
The Mummy poster on auction was designed for theatres only and never sold to the public.