De­ciem re­opens, founder ousted

Toronto Sun - - NEWS -

De­ciem stores that had been shut­tered for sev­eral days re­opened Satur­day, af­ter the founder of the so-called “Ab­nor­mal Beauty Com­pany” was ousted by an On­tario court rul­ing.

The stores were closed last week by de­cree of then-chief ex­ec­u­tive Bran­don Tru­axe, who an­nounced on In­sta­gram that all De­ciem op­er­a­tions would be shut­ting down un­til fur­ther no­tice, al­lud­ing to al­le­ga­tions of crim­i­nal mis­con­duct.

On Fri­day, he was re­moved from his post on an in­terim ba­sis as a re­sult of a court ap­pli­ca­tion from Es­tee Lauder Com­pa­nies Inc., which holds a one-third stake in the busi­ness.

And while an Es­tee Lauder spokes­woman con­firmed the stores had re­opened, not ev­ery­thing about the brand had re­turned to nor­mal.


The com­pany’s In­sta­gram ac­count, once home to hun­dreds of what Es­tee Lauder de­scribed as “out­ra­geous, dis­turb­ing, defam­a­tory, and/or of­fen­sive posts,” was taken down Fri­day and had yet to be re­stored by Satur­day af­ter­noon.

Mark Gelowitz, a lawyer rep­re­sent­ing Es­tee Lauder, cited Tru­axe’s In­sta­gram posts — along with his de­ci­sion to close the busi­ness — as a rea­son for the court ap­pli­ca­tion, say­ing his be­hav­iour led to nu­mer­ous le­gal con­cerns from land­lords, sup­pli­ers and em­ploy­ees.

Rep­re­sen­ta­tives from De­ciem didn’t im­me­di­ately re­spond to re­quests for com­ment.

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