New op­tions for get­ting to Europe

Toronto Sun - - TRAVEL -

West­Jet plans to launch non-stop ser­vice from Cal­gary to Dublin,

Paris and Lon­don us­ing its first three new Boe­ing 787 Dream­liner air­craft, chal­leng­ing Air Canada with transat­lantic flights that tar­get busi­ness pas­sen­gers and the jet set.

“It’s re­ally im­por­tant for us to be able to at­tract what I would call bucket-list trav­ellers, pre­mium leisure trav­ellers and, in­deed, a share of busi­ness cor­po­rate trav­ellers,” West­Jet chief ex­ec­u­tive Ed Sims said.

The air­line aims to in­vest roughly $4 bil­lion in new air­planes over the next six or seven years. “We think the mar­kets here are be­ing very un­der­served, so I think there’s an op­por­tu­nity to at­tract a new gen­er­a­tion of trav­ellers,” Sims said.

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