New options for getting to Europe
WestJet plans to launch non-stop service from Calgary to Dublin,
Paris and London using its first three new Boeing 787 Dreamliner aircraft, challenging Air Canada with transatlantic flights that target business passengers and the jet set.
“It’s really important for us to be able to attract what I would call bucket-list travellers, premium leisure travellers and, indeed, a share of business corporate travellers,” WestJet chief executive Ed Sims said.
The airline aims to invest roughly $4 billion in new airplanes over the next six or seven years. “We think the markets here are being very underserved, so I think there’s an opportunity to attract a new generation of travellers,” Sims said.