CANADA’S 10 BEST SELLING VEHICLES IN THE FIRST THREE QUARTERS OF 2018
Overall sales are down compared with 2017, but will likely hit 2 million by the end of the year
Through the first nine months of 2018, Canada’s auto industry has reported huge sales figures. Yet compared with a record-setting 2017, sales have decreased throughout much of the year.
Canada’s five leading vehicles are all selling less often this year than last. In fact, only two of the 10 most popular vehicles in the country — not coincidentally it’s the two best-selling SUVs/crossovers — are producing more volume in 2018 than they did in 2017.
Canadian consumers, businesses, fleets, and government agencies may still acquire more than two million vehicles in 2018 for just the second time in history. But in an industry addicted to growth patterns, the mild decrease in demand encountered since March is cause for concern. High-grossing pickup trucks, which account for four of the country’s five top sellers, are declining more rapidly than the industry as a whole.
10. Hyundai Elantra: 33,456, down 9%
The Hyundai Elantra is objectively better than ever. But the years of tracking closely behind the class-leading Honda Civic have fallen by the wayside, perhaps because customers realized the Hyundai didn’t stack up in terms of resale value, or maybe because the latest Elantra didn’t turn out to be the stylistic trendsetter the fifth-generation car was. Elantra sales will likely fall to an eight-year low in 2018.
9. Ford Escape: 34,928, down 6%
The third-generation Ford Escape is distinctly less popular than it was a handful of years ago when its reign as Canada’s best-selling SUV was seemingly ingrained. Although interest in compact crossovers is on the rise, it’ll be a challenge for the Escape to hit the 45,000-unit mark in 2018, which would be a six-year low.
8. Toyota Corolla: 37,900, down 9%
The Toyota Corolla has built up a global reputation for durability, and that pays dividends in sales. The Corolla has been a safe choice for years, and with an abundant supply of advanced active safety gear, it is now a safe choice in more ways than one.
7. Toyota RAV4: 41,023, up 3%
Canada’s SUV/crossover leader in each of the past two years hasn’t tailed off in old age, the Toyota RAV4 simply isn’t expanding its network as rapidly as Honda’s fresher CR-V. The current RAV4, which will be replaced over the next few months, first went on sale in early 2013. RAV4 volume has grown 58% during the fourth-generation RAV4’s tenure.
6. Honda CR-V: 42,748, up 13%
Not only is the Honda CR-V Canada’s most popular utility vehicle, it’s also one of Canada’s fastest-growing volume nameplates and is largely responsible for Honda Canada’s narrow overall sales improvement in 2018’s first three quarters. Sales of the Canadian-built CR-V are on track for a record high of 57,000 sales this year as Honda adds more than 500 units per month compared with 2017.
5. Chevrolet Silverado: 44,743, down 2%
Canadian sales of full-size pickup trucks are down 8% so far this year, yet Chevrolet Silverado volume isn’t falling nearly as quickly as the overall segment. That’s helped GM’s overall share of the Canadian fullsize pickup truck sector rise to 31% in 2018 while Ram’s slice of the pie shrank to 24%.
4. GMC Sierra: 44,950, down 7%
Together, the GMC Sierra and its slightly less common Chevrolet Silverado twin would easily be Canada’s second-best-selling vehicle line, but as separate entities, they still remain powerful. As GM begins to launch next-gen full-size pickup trucks, dealers are focusing on clearing out current-gen models.
3. Honda Civic: 56,091, down 1%
This will likely be the 21st consecutive year in which Honda’s Civic will be Canada’s best-selling passenger car. In a sector that’s fallen by a tenth so far this year, the Civic’s marginal volume decline translates to an increase in market share. In 2017’s first nine months, 11.1% of the new passenger cars sold in Canada were Civics. This year, that figure jumped a full percentage point, no small feat for a car that already held an unheard-of portion of the market.
68,120, down 16%
The sharp drop of sales of the Ram truck lineup through the first three quarters of 2018 equals a loss of 1,400 sales per month. This goes a long way in explaining the significant sales decline at Ram’s parent company this year. Fiat Chrysler Automobiles’ volume overall is down 13% in Canada so far in 2018.
1. Ford F-Series: 115,788, down 6%
We’re only six years removed from 2012, the first year in which Ford — or any other manufacturer in Canada, for that matter — ever sold more than 100,000 units of any vehicle line in a single calendar year. Now, so strong have F-Series sales been in the recent past, a year in which F-Series sales are falling still produces 115,788 sales in just the first nine months of the year. And 2018 is likely to be the F-Series’ 10th consecutive year as the best-selling vehicle in Canada.
2019 Ram 1500.
2018 Honda Civic.
2018 Ford F-150.