Cervélo team-build­ing event takes in Iron­man rac­ing

Triathlon Magazine Canada - - FEATURES - –KM

Cervélo once again led the bike count at the Iron­man World Cham­pi­onship with over 400 of the 2,200 com­peti­tors rid­ing one of the aero­dy­namic ma­chines at triathlon’s most pres­ti­gious long-dis­tance event. Cervélo has al­ways had a strong con­nec­tion with the triathlon com­mu­nity – founders Phil White and Ger­ard Vroomen found al­lies in the mul­tis­port com­mu­nity as they re­fined their quest to de­velop the fastest bike on the planet.

Ever ea­ger to find the lat­est speedy in­no­va­tion, it was the triathlon com­mu­nity that re­ally em­braced White and Vroomen’s then rad­i­cal de­signs that in­cluded teardrop­shaped tubes and curved seat posts. Those of us who were in­volved in the sport 20 years ago can re­mem­ber a time when the aero­dy­namic frames Cervélo pro­duced were con­sid­ered rev­o­lu­tion­ary.

Cervélo has be­come a ma­jor player in the bike industry th­ese days, not just the triathlon world, but the sport re­mains close to the heart of the folks who work for the Toronto-based com­pany. To cel­e­brate that long-stand­ing re­la­tion­ship and to give some of the peo­ple who work in the com­pany a feel for the world of Iron­man, a large con­tin­gent of Cervélo em­ploy­ees went to Iron­man Mon­tTrem­blant this year for a team-build­ing ex­pe­ri­ence. Six of them com­peted in the event, while an­other 30 took the op­por­tu­nity to ex­pe­ri­ence the triathlon.

The rac­ing crew from Cervélo call them­selves the Aero Pi­rates and the com­pany has em­braced the op­por­tu­nity to sup­port their em­ploy­ees in their fit­ness en­deav­ours. One of the founders of the Aero Pi­rates, Glen Innes, was one of the Cervélo crew who did the race and couldn’t be­lieve the sup­port his co-work­ers pro­vided.

“They were set up on one of the hills along the course and ev­ery time you went by there they were as loud as the fin­ish line,” he said af­ter the race. “It was al­most a pain in the butt – you had to run up the hill with all the noise they were mak­ing. It meant so much to have all the guys here to watch.”

The com­pany’s sup­port goes be­yond just race day, though. The com­pany re­funds em­ployee’s en­try fees, pro­vides pool time and has re­cently built a gym at the of­fice. In the Toronto of­fice up to 30 em­ploy­ees have rou­tinely joined lunchtime spin ses­sions, too. It wasn’t just Iron­man com­peti­tors who got into the spirit of the rac­ing – over 20 of the crew com­peted in a Recharge With Milk Triathlon Se­ries event this sum­mer, too. One, Ting Gong even learned to swim this sum­mer so she could take part in her first triathlon.

While the crew en­joyed the party-like at­mos­phere of Iron­man Mont-trem­blant, it wasn’t all fun and games. Innes says that he couldn’t help but no­tice how watch­ing thou­sands of ath­letes of all fit­ness lev­els and body types work their way through the 180 km bike course was an eye-opener for the Cervélo en­gi­neers.

“The chance to watch all the bikes go by and the po­si­tions that peo­ple are in was a fan­tas­tic op­por­tu­nity for the guys,” he says. “It gives them an idea of the im­por­tance of us­abil­ity and com­fort. It’s not a 40 km full-out ef­fort and then a trip to the team bus.”

The day couldn’t have gone much bet­ter for ev­ery­one from Cervélo. Mary Beth El­lis, a Cervélo-spon­sored ath­lete, led pretty much from start to fin­ish to take the over­all women’s ti­tle, while Ja­cob Ma­cel led the Cervélo crew from the Toronto of­fice with a 9:49:48 clock­ing, putting him 11th in his age group. All of the Aero Pi­rates made it to the fin­ish line on what was an ex­tremely tough day, cheered on by their co-work­ers, who took in the at­mos­phere of an Iron­man.

That ex­pe­ri­ence is go­ing to help Cervélo stay at the top of that Kona bike count list for a while to come.


Glen Innes one of the Aero Pi­rates founders, runs by his Cervélo col­leagues at Iron­man Mont-trem­blant


Bevilaqua com­pet­ing in Iron­man Louisville which she would go on to win

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.