Daffodil sales to support Canadian Cancer Society
All Nova Scotia Atlantic Superstore locations are partnering with the Canadian Cancer Society to sell fresh-cut and potted daffodils until May 4.
“When you buy Canadian Cancer Society daffodils you will be saving lives and helping people who are living with cancer now and in the future,” said Jaime Legere in a press release, the director of development for the Canadian Cancer Society in Nova Scotia.
“2017 marks 60 years since the first daffodils were sold to support the Canadian Cancer Society. Funds raised have helped increase the cancer survival rate from 25 per cent in the 1940s to over 60 per cent today,” she said.
From each flower sold $2 will be donated to the Canadian Cancer Society. The society uses the donations toward lifesaving research and other important work.
Last year, Daffodil Month and other Canadian Cancer Society fundraisers raised $44 million for research that fights all cancers. $68 million was raised for programs and services for patients and their families. This helped almost 163,000 Canadians, including 1,929 from Nova Scotia.
The Loblaw and daffodil partnership began in Ontario in 2014, and then spread to Eastern Canada last year.
“Loblaw is pleased to partner with Canadian Cancer Society to support Daffodil Month fundraising efforts in Nova Scotia,” says Leila Fenc, senior director of community investment, Loblaw Companies Limited. “When you buy daffodils, they brighten up your home and bring hope to people living with cancer.”