Tata brew­ery just a hop­pin’

Two brands hit NSLC top 10-list of lo­cal craft beer sold

Truro Daily News - - COLCHESTER COUNTY - TRURO DAILY NEWS hsul­li­van@truro­daily.com

TATAMAGOUCHE

Two brands of beer pro­duced by a small North Shore brew­ery are prov­ing a hit with NSLC cus­tomers.

“We were def­i­nitely re­ally happy to see that,” said Tatamagouche Brew­ing co-owner and brew mas­ter Matt Kenny, of the fact that two of the com­pany’s beers have made it on the top10 list of lo­cal craft beer sold at NSLC stores.

“Those are def­i­nitely our top two in the NSLC as well as in the store,” he said.

The two brands to make the list are Tata Brew’s De­cep­tion Bay IPA in the 473-ml., can and its North Shore Ale, which comes in the same size.

“After our first year that has been the most pop­u­lar,” Kenny said, of the North Shore Ale, which he de­scribed as an ev­ery day, light, easy-drink­ing beer.

“So we’re re­ally happy that that’s made it.”

What was more sur­pris­ing, he added, was to see the De­cep­tion Bay beer make the list.

“It’s also pretty neat to see be­cause

that one, as far as Tatamagouche goes, is a little more out there,” he said.

Kenny said De­cep­tion Bay is “def­i­nitely more hop for­ward,” with more aroma, a lot more flavour and a slightly higher al­co­hol con­tent.

“So to see that one do well in our store as well as through the NSLC is a pretty cool evo­lu­tion.”

More hops are used in De­cep­tion Bay than other beers and it is also more fruity tast­ing, he said.

“So when you smell that beer, when you put it up to your nose, it is re­ally go­ing to jump out of the glass. Whereas a more tra­di­tional pale ale, or, like a pale lager, would be more little more earthy, a little more flo­ral but not re­ally that prom­i­nent,” he said.

“De­cep­tion Bay is re­ally all about the aroma and flavour.

As for the De­cep­tion Bay name, Kenny said it was taken from the orig­i­nal ti­tle of River John Bay.

“So, when we were do­ing re­search on beer, we re­ally en­joyed that name, thought it was cool his­tory.”

Tatamagouche Brew­ery has six full-time em­ploy­ees plus an ad­di­tional six sea­sonal work­ers.

And Kenny said the com­pany now has four brands of beer be­ing sold at NSLC stores. The other two are the brew­ery’s first cre­ation — Hip­pie Dip­pie Pale Ale and an IPA called Sun­rise Trail.

FILE pHO­TOS

Tatamagouche Brew­ery’s De­cep­tion Bay IPA and North Shore pale ale have made the NSLC’s top-10 list of lo­cal craft beers.

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