Sweet surprise for Superstore shoppers
Windsor Superstore shoppers surprised with free groceries
Shoppers appeared a little shocked when the Windsor Superstore general manager Colin Hanson jumped up onto one of the checkouts.
That shock only deepened as they were told their groceries would be free as confetti exploded out of canisters.
Hanson said he found out about the “market moment” the night before.
“We’re just told that this will happen on a whim and a prayer. I was just told last night,” he said.
“I’m not given a time, just 15 minutes beforehand to give away some groceries.
“It feels great; it’s nice to give back to the community, this really speaks volumes for us. We do a lot of other initiatives throughout the year, but getting to do this is always fantastic.”
He said there another event like this may be held in the fall, but what day and what time is anybody’s guess.
“You get the expressions of ‘wow, is this true?’ but it’s very nice to see,” he said. “It’s great to get that one-on-one interaction with the customer.”
Darlene Felix came to the store to get some shopping done, but had no idea she’d be walking away with a cart full of free groceries.
“It’s pretty awesome. I’m very surprised; I’ve never experienced anything like that before,” Felix said. “It just gives you a good feeling.”
Felix said her order would have cost her $210, but she paid nothing for it.
“Who doesn’t like things for free?” she said. “I don’t know how much this will cost Superstore, but it’s a great marketing idea, because I’m going to tell all my friends about what happened to me at Superstore.”
Felix and her husband moved to the region from Western Canada last year to retire.
Another customer said she wished she knew in advance that it was happening, as she only picked up some green onions and a few other items.
Windsor Atlantic Superstore manager Colin Hanson hops up onto a checkout to announce that everyone is getting free groceries.