Sweet sur­prise for Su­per­store shop­pers

Windsor Su­per­store shop­pers sur­prised with free gro­ceries

Valley Journal Advertiser - - FRONT PAGE - BY COLIN CHISHOLM WWW.HANTSJOURNAL.CA Colin.chisholm@hantsjournal.ca

Shop­pers ap­peared a lit­tle shocked when the Windsor Su­per­store gen­eral man­ager Colin Han­son jumped up onto one of the check­outs.

That shock only deep­ened as they were told their gro­ceries would be free as con­fetti ex­ploded out of can­is­ters.

Han­son said he found out about the “mar­ket mo­ment” the night be­fore.

“We’re just told that this will hap­pen on a whim and a prayer. I was just told last night,” he said.

“I’m not given a time, just 15 min­utes be­fore­hand to give away some gro­ceries.

“It feels great; it’s nice to give back to the com­mu­nity, this re­ally speaks vol­umes for us. We do a lot of other ini­tia­tives through­out the year, but get­ting to do this is al­ways fan­tas­tic.”

He said there another event like this may be held in the fall, but what day and what time is any­body’s guess.

“You get the ex­pres­sions of ‘wow, is this true?’ but it’s very nice to see,” he said. “It’s great to get that one-on-one in­ter­ac­tion with the cus­tomer.”

Dar­lene Felix came to the store to get some shop­ping done, but had no idea she’d be walk­ing away with a cart full of free gro­ceries.

“It’s pretty awe­some. I’m very sur­prised; I’ve never ex­pe­ri­enced any­thing like that be­fore,” Felix said. “It just gives you a good feel­ing.”

Felix said her or­der would have cost her $210, but she paid noth­ing for it.

“Who doesn’t like things for free?” she said. “I don’t know how much this will cost Su­per­store, but it’s a great mar­ket­ing idea, be­cause I’m go­ing to tell all my friends about what hap­pened to me at Su­per­store.”

Felix and her hus­band moved to the re­gion from Western Canada last year to re­tire.

Another cus­tomer said she wished she knew in ad­vance that it was hap­pen­ing, as she only picked up some green onions and a few other items.


Windsor At­lantic Su­per­store man­ager Colin Han­son hops up onto a check­out to an­nounce that every­one is get­ting free gro­ceries.

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