New venture Wolfville Farmers’ Market launches WFM2Go
The Wolfville Farmers’ Market is launching an online store and weekly community delivery service.
Manager Kelly Marie Redcliffe says the WFM2Go service is designed to offer convenient access to fresh and local products while building a robust local economy and healthy connected communities.
Fourteen vendors are participating in the service that offers approximately 150 products. Customers can choose precisely the products they would like to order with this weekly service, she said.
“This new food distribution system has the potential to vastly increase the sustainability of its smaller producers while offering convenience, accessibility and connection for customers who will pay the same prices as those at the brick and mortar Wolfville Farmers’ Market,” Redcliffe said.
Jocelyn Durston of Seven Acres Farm has signed up for the year-round service.
“We are excited about this project because it improves accessibility to local food for more Nova Scotians and because it creates increased opportunities for small farms and businesses to sell their products and grow as local entrepreneurs - something that we feel is an important step for building a more resilient, local economy,” said Durston.
Customers can sign up for an account on the website and, starting June 28 at 7 p.m., can place orders for the first delivery on July 5.
Customers can search by product type or producer and choose the community location where they would like to pick up their products. The weekly The Wolfville Farmers’ Market is hitting the road with a new online store and weekly community delivery service. ordering cut off is on Mondays at 5 p.m., allowing enough time for producers to harvest and assemble products according to orders and bring them to the market on Wednesday afternoons. WFM2Go will then organize orders and deliver the items to the community hubs in Canning and Berwick for Wednesday evening. There will also be an option to pick up at the Wolfville Farmers’ Market itself during the Wednesday market suppers.
The community hubs are made up of people and organizations interested in increasing access to fresh local food in their community. Each hub, while offering a pick-up hour for the WFM2Go orders, will have unique programming depending on the needs and assets of their community.
Hub programs or events might include a speakers’ series, opportunities for other local vendors, recipe swaps or sampling demos and Meet the Farmer Days. Depending on the partners involved in each hub, there will be opportunities for community members to donate gift certificates so that others in their community may be given the opportunity to participate as well, further increasing ac- cess to fresh and local products.
“I am excited about the opportunity to bring people and communities together and to break another barrier to accessing local agriculture for community members,” said Jennie Weisner, director of Canning Recreation and the host for the Canning Community Hub.
The project is a long time coming, says Redcliffe, and is somewhat unique.
“We haven’t been able to find any other examples of a farmers’ market launching its own online store and delivery service for their community members, but there are many food hubs, community shared agriculture programs and web developers working to help increase access to local food, and we are grateful to all those who have blazed this trail and helped us along the way,” she said.
“I am grateful for our vendors who impress me every week with their amazing products and generosity of spirit. In every way this project has been designed with their sincere wish to nourish and better the health of our communities. It’s the kind of success I feel so privileged to be part of and I am very excited by the possibilities.”