New ven­ture Wolfville Farm­ers’ Mar­ket launches WFM2Go

Valley Journal Advertiser - - COMMUNITY -

The Wolfville Farm­ers’ Mar­ket is launch­ing an on­line store and weekly com­mu­nity de­liv­ery ser­vice.

Man­ager Kelly Marie Red­cliffe says the WFM2Go ser­vice is de­signed to of­fer con­ve­nient ac­cess to fresh and lo­cal prod­ucts while build­ing a ro­bust lo­cal econ­omy and healthy con­nected com­mu­ni­ties.

Four­teen ven­dors are par­tic­i­pat­ing in the ser­vice that of­fers ap­prox­i­mately 150 prod­ucts. Cus­tomers can choose pre­cisely the prod­ucts they would like to or­der with this weekly ser­vice, she said.

“This new food distri­bu­tion sys­tem has the po­ten­tial to vastly in­crease the sus­tain­abil­ity of its smaller pro­duc­ers while of­fer­ing con­ve­nience, ac­ces­si­bil­ity and con­nec­tion for cus­tomers who will pay the same prices as those at the brick and mor­tar Wolfville Farm­ers’ Mar­ket,” Red­cliffe said.

Jo­ce­lyn Durston of Seven Acres Farm has signed up for the year-round ser­vice.

“We are ex­cited about this project be­cause it im­proves ac­ces­si­bil­ity to lo­cal food for more Nova Sco­tians and be­cause it cre­ates in­creased op­por­tu­ni­ties for small farms and busi­nesses to sell their prod­ucts and grow as lo­cal en­trepreneurs - some­thing that we feel is an im­por­tant step for build­ing a more re­silient, lo­cal econ­omy,” said Durston.

Cus­tomers can sign up for an ac­count on the web­site and, start­ing June 28 at 7 p.m., can place or­ders for the first de­liv­ery on July 5.

Cus­tomers can search by prod­uct type or pro­ducer and choose the com­mu­nity lo­ca­tion where they would like to pick up their prod­ucts. The weekly The Wolfville Farm­ers’ Mar­ket is hit­ting the road with a new on­line store and weekly com­mu­nity de­liv­ery ser­vice. or­der­ing cut off is on Mon­days at 5 p.m., al­low­ing enough time for pro­duc­ers to har­vest and assem­ble prod­ucts ac­cord­ing to or­ders and bring them to the mar­ket on Wed­nes­day after­noons. WFM2Go will then or­ga­nize or­ders and de­liver the items to the com­mu­nity hubs in Can­ning and Ber­wick for Wed­nes­day evening. There will also be an op­tion to pick up at the Wolfville Farm­ers’ Mar­ket it­self dur­ing the Wed­nes­day mar­ket sup­pers.

The com­mu­nity hubs are made up of peo­ple and or­ga­ni­za­tions in­ter­ested in in­creas­ing ac­cess to fresh lo­cal food in their com­mu­nity. Each hub, while of­fer­ing a pick-up hour for the WFM2Go or­ders, will have unique pro­gram­ming de­pend­ing on the needs and as­sets of their com­mu­nity.

Hub pro­grams or events might in­clude a speak­ers’ se­ries, op­por­tu­ni­ties for other lo­cal ven­dors, recipe swaps or sam­pling demos and Meet the Farmer Days. De­pend­ing on the part­ners in­volved in each hub, there will be op­por­tu­ni­ties for com­mu­nity mem­bers to do­nate gift cer­tifi­cates so that oth­ers in their com­mu­nity may be given the op­por­tu­nity to par­tic­i­pate as well, fur­ther in­creas­ing ac- cess to fresh and lo­cal prod­ucts.

“I am ex­cited about the op­por­tu­nity to bring peo­ple and com­mu­ni­ties to­gether and to break an­other bar­rier to ac­cess­ing lo­cal agri­cul­ture for com­mu­nity mem­bers,” said Jen­nie Weis­ner, direc­tor of Can­ning Re­cre­ation and the host for the Can­ning Com­mu­nity Hub.

The project is a long time com­ing, says Red­cliffe, and is some­what unique.

“We haven’t been able to find any other ex­am­ples of a farm­ers’ mar­ket launch­ing its own on­line store and de­liv­ery ser­vice for their com­mu­nity mem­bers, but there are many food hubs, com­mu­nity shared agri­cul­ture pro­grams and web de­vel­op­ers work­ing to help in­crease ac­cess to lo­cal food, and we are grate­ful to all those who have blazed this trail and helped us along the way,” she said.

“I am grate­ful for our ven­dors who im­press me every week with their amaz­ing prod­ucts and gen­eros­ity of spirit. In every way this project has been de­signed with their sin­cere wish to nour­ish and bet­ter the health of our com­mu­ni­ties. It’s the kind of suc­cess I feel so priv­i­leged to be part of and I am very ex­cited by the pos­si­bil­i­ties.”


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