Q: WHAT IMPACT DO YOU HOPE CRICKETS WILL HAVE ON THE VANCOUVER FOOD SCENE?
Dylan Jones: “Our mission is to normalize insect protein, or eating insects, within Western society. And we’ve chosen to do that through consumer goods like protein bars and protein shakes because it’s an easy format for people to understand and for people to consume, rather than just introducing whole insects or roasted insects. Vancouver is a pretty forward-thinking city, obviously, and it’s a pretty forward food city. We want to be that next company that really brings forward the change in our local food systems.”