Chef and stylist, Juno Kim Catering
He may have made his name on Instagram, but food stylist and chef Juno Kim (@jun0k) is a design powerhouse offline, too. Besides running his eponymous catering business, he’s also shaping the visual language of our food experiences through work on film and TV projects (iZombie), print features (Western Living) and pop-up dinners (or brunches—Kim doesn’t discriminate) all over the city. His textured, colourful dishes, each served up without pretension, spotlight not just the joy of cooking but also the power of a visual feast to bring people together.
Why is design important?
I think design can be powerful. From an intellectual standpoint, for example, most designers can design a door handle in a way where people understand that you have to push or pull without explicitly telling them— good design is something that we maybe take for granted at times.
How would you describe the design scene in Vancouver?
I think the talent is here; we just have to develop that culture and appreciation for it. The way to keep progressing our scene in Vancouver is to keep the talent here and make sure that we help each other grow, because we are a younger city compared with New York, L.A., Toronto.
How do you think your work specifically has made an impact on the city?
I think where I may have had a bit of influence is through my love of collaborating. I love working with other people—celebrating each other’s strengths and even weaknesses at times.
I think every industry benefits from people coming together and working together rather than being ultracompetitive, and so I try to do my part to celebrate our combined love of cooking food.
What does a food stylist do?
We usually make the on-camera food you see when you see a movie scene where people are dining or there’s food on the table. We’re the ones that create the food that’ll match the script and the context. We also create different foodscapes that will translate really well for print media.
What do you love most about styling foods and being a chef?
I like the ability to take a bunch of ingredients and transform them into something they weren’t before.