Dear City Canada of­fers Torontonians the op­por­tu­nity to write a love let­ter to our great city

Village Post - - News -

Some­times the daily grind or a case of com­muter fa­tigue will have you curs­ing your city, but take a mo­ment and re­flect on what you love about it. That is the in­tent be­hind Spac­ing Mag­a­zine and Pattison On­estop’s Art in Tran­sit ef­fort called Dear City Canada, now in its sec­ond year.

Toronto denizens were en­cour­aged to tweet their feel­ings about ole Hog­town, and 10 will be fea­tured on a video bill­board near Bloor Street West and Jane un­til Aug. 10.

“I work with artists a lot,” says Sharon Switzer, na­tional arts pro­gram­mer and cu­ra­tor for Pattison On­estop Art in Tran­sit.

“This is the chance to work with any­one who has some­thing to say. It de­moc­ra­tizes the space in a re­ally in­ter­est­ing way. Some­thing catches them, they tweet it in, and it could end up on a bill­board.”

The pro­gram is run­ning in eight other cities across Canada, in­clud­ing Mon­treal and Van­cou­ver, and you could still see your tweet posted at TTC sta­tions, ma­jor malls or along the PATH here in the GTA if you sub­mit a win­ner to @DearCi­tyCanada.

The hope is to trans­mit more than just ad­ver­tis­ing through pub­lic space and liven up the oc­ca­sion­ally bleak prospects of scur­ry­ing from point A to point B amidst a bustling gag­gle of people.

“There’s that ex­pe­ri­ence of open­ing up the space that is nor­mally used for very commercial pur­poses for this very com­mu­nity-minded event,” says Switzer. Toron­to­nian Laura Men­des made the cut for the Bloor and Jane bill­board spot, along with nine oth­ers, with her ode to the big smoke:

“Dear Toronto, I tried to leave you (again & again) but the truth is … there’s no other city for me. You com­plete me. @DearCi­tyCanada.” — Laura Men­des (@Lau­raMen­desTO) June 27, 2014. So far not all of the #ur­banlovelet­ters have been warm. Some tweet­ers are ma­lign­ing condo con­struc­tion, among other things, but Toronto is out front as the most tweeted about city in Canada.

Let’s see if there is a drop in com­muter surli­ness as a re­sult.

Dear Toronto signs are pop­ping up in sev­eral ar­eas in Toronto

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