Dear City Canada offers Torontonians the opportunity to write a love letter to our great city
Sometimes the daily grind or a case of commuter fatigue will have you cursing your city, but take a moment and reflect on what you love about it. That is the intent behind Spacing Magazine and Pattison Onestop’s Art in Transit effort called Dear City Canada, now in its second year.
Toronto denizens were encouraged to tweet their feelings about ole Hogtown, and 10 will be featured on a video billboard near Bloor Street West and Jane until Aug. 10.
“I work with artists a lot,” says Sharon Switzer, national arts programmer and curator for Pattison Onestop Art in Transit.
“This is the chance to work with anyone who has something to say. It democratizes the space in a really interesting way. Something catches them, they tweet it in, and it could end up on a billboard.”
The program is running in eight other cities across Canada, including Montreal and Vancouver, and you could still see your tweet posted at TTC stations, major malls or along the PATH here in the GTA if you submit a winner to @DearCityCanada.
The hope is to transmit more than just advertising through public space and liven up the occasionally bleak prospects of scurrying from point A to point B amidst a bustling gaggle of people.
“There’s that experience of opening up the space that is normally used for very commercial purposes for this very community-minded event,” says Switzer. Torontonian Laura Mendes made the cut for the Bloor and Jane billboard spot, along with nine others, with her ode to the big smoke:
“Dear Toronto, I tried to leave you (again & again) but the truth is … there’s no other city for me. You complete me. @DearCityCanada.” — Laura Mendes (@LauraMendesTO) June 27, 2014. So far not all of the #urbanloveletters have been warm. Some tweeters are maligning condo construction, among other things, but Toronto is out front as the most tweeted about city in Canada.
Let’s see if there is a drop in commuter surliness as a result.
Dear Toronto signs are popping up in several areas in Toronto