Western Living - - SPONSORED REPORT -

Van­cou­ver’s Lux­ury Row has an­other ad­di­tion worth cel­e­brat­ing in the new Panerai Bou­tique. Telling watch afi­ciona­dos about the mer­its of a Panerai watch is preach­ing to the choir. Panerai’s time­pieces are so well known in col­lec­tor cir­cles, that some find it hard to be­lieve the brand’s watches have only been avail­able com­mer­cially since 1997, when the com­pany was ac­quired by the Richemont Group.

Panerai’s his­tory, of course, goes back much fur­ther, to 1860, when Gio­vanni Panerai opened Officine Panerai in Florence, Italy, and it was un­der the lead­er­ship of the founder’s grand­son, Guido Panerai, that Officine Panerai be­came the of­fi­cial sup­plier of watches and pre­ci­sion in­stru­ments to the Re­gia Ma­rina (the Royal Ital­ian Navy) by 1900.


Although Panerai no longer sup­plies the mil­i­tary with watches, its ties to the nau­ti­cal sphere re­main strong, and the brand has long pro­moted tra­di­tional sail­ing cul­ture by spon­sor­ing such events as the Panerai Clas­sic Yachts Chal­lenge, the fore­most in­ter­na­tional cir­cuit for vin­tage yachts. In 2007, the com­pany ac­quired and re­stored its own clas­sic yacht, a 1936 Ber­mu­dan ketch dubbed “Eilean,” which now rep­re­sents the brand at vin­tage and clas­sic boat ral­lies and re­gat­tas.


Panerai’s mar­itime con­nec­tions are em­pha­sised in the de­sign of its time­pieces. Panerai time­pieces are a bal­anced amal­gam of Ital­ian de­sign, ex­pert Swiss tech­nol­ogy, and the brand’s mar­itime con­nec­tions.

To­day, the Panerai line of watches is di­vided into five col­lec­tions: Ra­diomir, Ra­diomir 1940, Lu­mi­nor 1950, Lu­mi­nor, and, its lat­est ad­di­tion, the Lu­mi­nor Due se­ries. In­spired by the Lu­mi­nor 1950’s clas­sic lines, the new Lu­mi­nor Due’s col­lec­tion rep­re­sents the next phase in Panerai’s his­tory, of­fer­ing Panerai en­thu­si­asts a con­tem­po­rary re­vi­sion of the clas­sic— the thin­ner Dues fit com­fort­ably un­der a sleek suit jacket—with­out com­pro­mis­ing the iconic aes­thetic of the orig­i­nal.

The Lu­mi­nor Due col­lec­tion is com­prised of the Lu­mi­nor Due 3 Days and the Lu­mi­nor Due 3 Days Au­to­matic, both of which are avail­able with stain­less steel, ti­ta­tinium, or red gold cases and with al­li­ga­tor straps in a choice of colours.

All Panerai watches are num­bered limited edi­tions and each of these edi­tions is faith­ful to the tra­di­tion of the brand as the flawless mar­riage of dis­tinc­tive de­sign and pre­ci­sion watch­mak­ing.

Lu­mi­nor Due 3 Days Au­to­matic Stain­less Steel with Black Dial

Gears and face of the Lu­mi­nor Due Col­lec­tion 3 Days Ti­ta­nium with Blue Dial

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