Whenever I met people, I would look at their shoes before I even looked at their faces,” says Jamie Gentry. “From a young age, I had an obsession with footwear.” That fascination turned into a career for the Sooke-based footwear designer, member of the Kwakwaka’wakw Nation. Inspired by the vibrant hues of nature, Gentry integrates meticulous beadwork with striking art-embossed designs to create gorgeous moccasins with a message: Indigenous fashion is more than just a trend. Each handmade pair—made from sustainably sourced materials like buffalo and moose hide—features bold-yet-spare patterns, complete with unique primary colours to encompass an appreciation of nature.
But for Gentry, moccasin-making is an art as much as it is a craft. “I’ve always loved fashion and using it as a way to express my individuality.”—