Jamie Gen­try

Western Living - - DESIGNERS OF THE YEAR - Sam Nar

When­ever I met peo­ple, I would look at their shoes be­fore I even looked at their faces,” says Jamie Gen­try. “From a young age, I had an ob­ses­sion with footwear.” That fas­ci­na­tion turned into a ca­reer for the Sooke-based footwear de­signer, mem­ber of the Kwak­waka’wakw Na­tion. In­spired by the vi­brant hues of na­ture, Gen­try in­te­grates metic­u­lous bead­work with strik­ing art-em­bossed de­signs to cre­ate gor­geous moc­casins with a mes­sage: In­dige­nous fashion is more than just a trend. Each hand­made pair—made from sus­tain­ably sourced ma­te­ri­als like buf­falo and moose hide—fea­tures bold-yet-spare pat­terns, com­plete with unique pri­mary colours to en­com­pass an ap­pre­ci­a­tion of na­ture.

But for Gen­try, moc­casin-mak­ing is an art as much as it is a craft. “I’ve al­ways loved fashion and us­ing it as a way to ex­press my in­di­vid­u­al­ity.”—

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