Where Calgary - - CONTENTS -

“There is a lot of power in beer,” Jim But­ton, co-founder of Vil­lage Brew­ery, told me dur­ing an in­ter­view (page 44). In­deed, it’s not hard to see what he means. Beer brings peo­ple to­gether whether socially (think meet­ing for drinks or ex­chang­ing a favour for beer) or pro­fes­sion­ally (such as part­ner­ing to host a beer pair­ing din­ner, or lit­er­ally open­ing a brew­ery. Beer in Alberta is also an im­por­tant part of so many in­dus­tries, in­clud­ing agri­cul­ture, as most in­gre­di­ents in beer can be grown in Alberta. Over the years I have been pleas­antly sur­prsied to see how col­lab­o­ra­tive the lo­cal beer com­mu­nity is; it’s a rel­a­tively small in­dus­try but in­stead of keep­ing to them­selves, brew­ers share re­sources, drink each other’s beer, and col­lab­o­rate with small busi­nesses out­side of the brew­ing in­dus­try.

“Sup­port­ing small brew­eries is good busi­ness and good com­mu­nity as it helps to build the craft beer in­dus­try,” But­ton says. “The more con­sumers know about a good qual­ity craft beer, the more likely they are to try it.”

I in­vite you to be­come a part of Cal­gary’s wel­com­ing beer com­mu­nity: visit a brew­ery for a tour to learn about not just brew­ing meth­ods but the sto­ries and ideas of the brew­ers and own­ers — they are some of the most in­ter­est­ing peo­ple in Cal­gary. Or when din­ing out at a restau­rant or bar, ask the server which lo­cal beers they have avail­able and find one that’s been made right here in Cal­gary. Or meet like-minded lo­cals and try a va­ri­ety of beers on a Cal­gary Brew­ery Tour (page 17). And, if you think you don’t like beer, try a lo­cal craft beer — it wasn’t un­til I tried craft beer years ago that I re­al­ized how di­verse beer is and how de­li­cious it can be. Ex­plor­ing Cal­gary through beer is one of the most truly lo­cal ex­pe­ri­ences you can have.


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