“Al­beerta” cloth­ing; Cana­dian re­tailer Si­mons opens its doors in Cal­gary.

Where Calgary - - CONTENTS -

Si­mons is say­ing bon­jour to Cal­gary! On March 16 Si­mons, a 176-year-old, fifth-gen­er­a­tion fash­ion re­tailer from Que­bec City, will open its doors in the Lan­caster Build­ing, a 98-year old brown­stone build­ing in down­town Cal­gary. Si­mons has been a sta­ple of the Que­bec shop­ping scene for decades, but since 2012 it has ex­panded to five stores be­yond the prov­ince mak­ing for a to­tal of 14 Cana­dian stores. At the helm of the ex­pan­sion — and of Si­mons' unique mix of bou­tique fash­ions, home ac­ces­sories, and art-filled stores — are broth­ers Peter (pic­tured) and Richard Si­mons.

“Our goal has never been to be a big com­pany,” says Peter Si­mons. “But we had op­por­tu­ni­ties to work with dif­fer­ent creative peo­ple around the world, and pre­vi­ously lacked the size to take th­ese on. Ex­pand­ing gave us more clout to be able to take on more creative projects — our own per­fume line, orig­i­nal graphic de­signs for stores and prod­uct, so­cial mer­chan­dise with char­i­ties, work­ing with eco-sup­pli­ers, and bring­ing some Euro­pean prod­ucts ex­clu­sively to Canada.”

The Cal­gary store will have the same great se­lec­tion of cloth­ing, ac­ces­sories, and housewares for men, women, and chil­dren — in­clud­ing Si­mons own in-house lines such as Twik and Mai­son. “We’re fo­cused on the creative as­pect of beauty and in­di­vid­ual ex­pres­sion,” says Si­mons. “Our cus­tomers don’t need a brand or la­bel to jus­tify their pur­chase. They’re open to dis­cov­er­ing the in­di­vid­ual, story-driven ar­ti­sanal brands we carry. Our cus­tomer tends to mix it up a lot and has no trou­ble rec­og­niz­ing the cre­ativ­ity and au­then­tic­ity of a lot of smaller brands.” One thing that will be dif­fer­ent, as it is in ev­ery store, is the lay­out. The five-level store is housed in a historic sand­stone build­ing and cus­tom art­work by Cal­gary artists Maya Go­hill and Me­gan Jentsch, as well as noted Cana­dian artist Chris Cran, will adorn the walls. “We’re al­ways try­ing to cre­ate unique spa­ces, and I think peo­ple en­joy that,” Si­mons says. “I’m hop­ing peo­ple will ex­plore and dis­cover the store.” Si­mons, The Core, 324 - 8 Ave SW, si­mons.ca

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