Bagels with a buzz

Get a caf­feine fix in this sur­pris­ingly tasty morn­ing snack

Windsor Star - - YOU - LAURA BREHAUT

Pair this bagel with a cup of cof­fee and you may get more of a caf­feine hit than you bar­gained for. Colorado-based chain Ein­stein Bros. Bagels has in­vented a caf­feinated bagel called the Es­presso Buzz. The com­pany spent about nine months devel­op­ing the prod­uct, Fox News re­ported.

The bread looks like a pumper­nickel bagel and gets its caf­feine from es­presso and flour made from the pulp of cof­fee cher­ries. Each con­tain about a third of the caf­feine you’d find in an av­er­age 8-ounce (237-mL) cup of cof­fee — 32 mil­ligrams — and 13 grams of pro­tein. Fox News re­ports that Ein­stein’s caf­feinated bagel is the world’s first, one that the com­pany hopes will tap into the grow­ing in­ter­est in craft cof­fee.

“We have watched the cof­fee cat­e­gory ex­pand and adapt as Mil­len­ni­als con­verted to cof­fee drinkers, at­tracted by the smoother flavour and ar­ti­sanal char­ac­ter­is­tics and third- and fourth-wave cof­fee,” Ein­stein’s se­nior vice-pres­i­dent Kerry Coyne told Fox News via email.

(Third-wave refers to buy­ing cof­fee based on its ori­gin and pro­duc­tion method. Fourth-wave, or New Wave, refers to in­dus­try “dis­rupters.”)

“We knew our culi­nary team could de­liver that same pre­mium, hand-crafted sen­sory ex­pe­ri­ence with the beloved cat­e­gory hero of es­presso in our best-in-class, fresh-baked bagel.”

What do the en­hanced bagels taste like? Fox News taste testers were split down the mid­dle. One say­ing, “This tastes like chewy cof­fee and I’m not sure that’s a good thing.” An­other, “I love cof­fee and I love this. I just wish I had some to drink along with it.”

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