‘NO CHECK­OUT’ STORE GETS CLOSER

Windsor Star - - FINANCIAL POST -

Ama­zon.com Inc. is lay­ing the ground­work to bring its check­out-free gro­cery store Ama­zon Go to Europe, as the U.S. giant steps up its ef­forts to crack the US$800 bil­lion global mar­ket. The U.K. In­tel­lec­tual Prop­erty Of­fice on Fri­day ap­proved the Seat­tle­based com­pany’s ap­pli­ca­tion to trade­mark the slo­gans “No Lines. No Check­out. (No, Se­ri­ously.)” and “No Queue. No Check­out. (No, Se­ri­ously.)” A cor­re­spond­ing ap­pli­ca­tion is be­ing re­viewed by the Euro­pean Union’s equiv­a­lent agency. The com­pany has opened a fu­tur­is­tic test store un­der that name in Seat­tle that has no staff or check­outs. In­stead, it uses sen­sors and a smart­phone ap­pli­ca­tion to top up cus­tomers’ “vir­tual shop­ping carts” when they re­move items from shelves and place them in their bags. When they leave the store, Ama­zon adds up the cost of items pur­chased and charges shop­pers’ ac­counts. Ama­zon de­clined to com­ment.

THE AS­SO­CI­ATED PRESS

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