Run­way looks for kids’ coats

Winnipeg Free Press - Section E - - STUFF -

TORONTO — Af­ter years of craft­ing ap­parel and ac­ces­sories for adults, Rud­sak is tar­get­ing the younger crowd with the launch of its lat­est line.

The home­grown leather goods brand is cre­at­ing smaller-sized ver­sions of its Cana­dian out­er­wear col­lec­tion specif­i­cally for chil­dren.

The kids’ jack­ets will fea­ture sim­i­lar style el­e­ments to the la­bel’s fall-win­ter line for adults, a range first un­veiled on the run­way ear­lier this year.

The chil­dren’s col­lec­tion will launch three styles: two named Lola and Lili de­signed for girls, with a third, Lulu, that will be uni­sex.

Styles set to be fea­tured in­clude over­sized fur-trimmed hoods, a down-filled pongee coat, a puf­fer jacket with lamb leather sleeves and a bomber-style puf­fer jacket with leather sleeves retailing for $295.

Rud­sak founder and cre­ative leader Evik Asatoo­rian said the kids’ line was the “next ob­vi­ous step” for the brand, which launched in 1994, and he pointed to his own two boys as in­spi­ra­tion.

“I wanted to cre­ate Cana­dian­designed clothes for kids that keep them warm and com­fort­able at the same time, but also stylish and on trend with the cur­rent sea­son,” Asatoo­rian said in a re­lease.

The Rud­sak Kids col­lec­tion is set to be made avail­able in stores and on­line by the end of Septem­ber.

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