Record-break­ing sales for Birch­wood Group

Winnipeg Free Press - Section E - - AUTOS -

FOR the sixth year in a row, the Birch­wood Au­to­mo­tive Group chal­lenged its sales team to set a record for De­cem­ber sales. And be­cause Birch­wood is cel­e­brat­ing its 50th an­niver­sary, man­age­ment set a tar­get of 1,500 sales in 50 days, from Nov. 10 to the end of the year.

Well, the num­bers are in. And the sales team not only hit this tar­get, but sur­passed it by more than a third, reg­is­ter­ing 2,110 sales of new and used ve­hi­cles in that pe­riod.

“Our sales over­all were up 20 per cent in 2013,” said Birch­wood group pres­i­dent Steve Chip­man. “We sold 14,000 ve­hi­cles this year. With a par­tic­u­lar in­crease in our used-car sales. We de­cided last year to fo­cus more on used-car sales.”

As well, he said, win­ter-tire sales in 2013 were up by 30 per cent and the ser­vice side was up by 11 per cent

“We’re try­ing to get more out of what we have. We still have ar­eas where we can im­prove.”

Chip­man credited the sales ac­com­plish­ment to his ex­ec­u­tive team. “As chair­man of the United Way Cam­paign, I haven’t been able to de­vote as much time to our busi­ness in­ter­ests th­ese past few months,” he said. “My man­age­ment team has re­ally stepped up and done a great job.”

The Birch­wood Auto Group in­cludes its GM store and GM truck store, Birch­wood Honda West, Birch­wood Kia West, Birch­wood In­finiti Nis­san, Birch­wood BMW/Mini, Jaguar/Land Rover/ Volvo Winnipeg and Wood­haven Lexus Toy­ota at the Pointe West Au­toPark, Birch­wood Honda on Re­gent, Birch­wood Kia East and Birch­wood Key­stone Ford on Re­gent, Birch­wood Hyundai on north McPhillips and Birch­wood Credit So­lu­tions, a used-car op­er­a­tion that opened in 2012 at Leila and Sal­ter.

Con­struc­tion of the Birch­wood Group’s new BMW store at the Pointe West Au­toPark is near­ing com­ple­tion, as are ren­o­va­tions to the Chev store.

“At the heart of ev­ery­thing we do are the prin­ci­ples of ser­vice ex­cel­lence, team-mem­ber growth and a com­mit­ment to strength­en­ing our com­mu­nity,” Chip­man said. “On be­half of the Birch­wood Auto Group, thank you, Winnipeg, for al­low­ing us to serve you for the past 50 years.”

New Sales Man­ager for Gauthier Chev

Pi­eter von Stack­el­berg joined the Jim Gauthier Chevro­let man­age­ment team in mid-Novem­ber, bring­ing with him 17 years of ex­pe­ri­ence in auto sales in­clud­ing sev­eral years in man­age­ment.

“It’s a lot of fun work­ing here,” he said. “I like the faster pace at this store and the greater op­por­tu­ni­ties I have to in­ter­act with our cus­tomers.”

Birch­wood Au­to­mo­tive Group pres­i­dent Steve Chip­man gives much of the credit for the group’s record sales to his ex­ec­u­tive team.

MY­RON LOVE

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