New Genesis tackles European luxury market
FOR 20 years previous to joining the Winnipeg Hyundai team, Gerald Boiteau was associated with European luxury models. Now, the general manager (for the past year) of Winnipeg Hyundai would like to assure readers the Korean manufacturer’s Genesis is second to none in luxury.
“We would like to invite readers to call us and give us the opportunity to put you in a Genesis,” he says. “Once you have taken the Genesis out for a test drive, you will realize how outstanding this model is.”
In the style Boiteau has exhibited over the years, he threw a party at Winnipeg Hyundai Sept. 18 to celebrate the arrival of the 2015 Genesis. The gathering was tied into a national launch of the new model that included several invites from Hyundai dealers across Canada. The focus of the evening was twofold — the unveiling of the new model, and a half-hour live national feed of the 2015 Genesis’s introduction in Ottawa.
Speaking to the Ottawa audience, Hyundai Motor Company vice-chairman Chung Eui-Sun said the manufacturer is so confident in the drawing power of the second-generation Genesis that Hyundai is taking on the European luxury models head to head on their home turf in Europe.
“We are making our best effort to deliver on our promise to provide value to customers at every price point,” he said.
Don Romano, Hyundai Canada’s president and CEO, said the new model is built primarily of highstrength steel, which makes for a safer model. He added Hyundai is the only manufacturer that makes its own high-strength steel.
The interior, he said, is replete with full grain napa leather seats, real aluminum and wood-grain panels made by an Italian furniture maker from real wood.
The live feed included a video illustrating the Genesis’ smart cruise control and lane-keep-assist technologies. Seven cars are seen driving one behind the other. A flatbed truck passes and, as the truck passes each vehicle, the driver comes out of the top of the car and jumps onto the flatbed. Just one driver is left and he blindfolds himself and takes his hands off the wheel. All the cars continue to move forward on their own at an even speed and, on their own, come to a complete stop when the flatbed, which has pulled in front, suddenly stops.
Winnipeg Hyundai sales rep Kaelen Honke was given the opportunity to test drive the 2015 Genesis at a training program in Toronto last spring. He said the model’s all-wheeldrive system is currently the most advanced system on the market.
“There are a number of added features in the 2015 model,” said Honke.
“The value for what you pay is remarkable,” he added. “The Genesis ranges in price from $45,000 to $65,000, as compared to most other luxury models that may start at $70,000.”
Another highlight of the even- ing was an appearance on the live feed of Karl Subban, the father of hockey-playing sons P.K., Malcolm and Jordan, to promote Hyundai Canada’s Hockey Helpers Program (the Subban family are national ambassadors), which is intended to help less well off children participate in organized hockey.
“Hockey is the best sports classroom,” said Subban, a lifelong educator). “It teaches kids values and life skills such as teamwork and sportsmanship.” New GM for Winnipeg Kia As of the beginning of September, Wally Brooks is the new general manager at Winnipeg Kia.
Brooks began his career in auto sales 30 years ago and has several years of previous management experience. He left the automotive industry for a few years to manage a construction company but was lured back into the business by AutoTown Kia dealer principals Chris Dyck and Evan Titchkowsky with the offer of becoming the auto store’s fixed-operations manager.
“This is a great store,” Brooks says. “Chris and Evan are awesome guys to work for. The staff are very good and very professional.
“We are the No. 1 store in Manitoba in terms of our CSI score.”
Winnipeg Hyundai general manager Gerald Boiteau, left, with sales rep Kaelen Honke beside the 2015 Hyundai Genesis.