New BMW 7 Se­ries de­fines lux­ury

Winnipeg Free Press - Section E - - AUTOS -

BMW aimed to hit one out of the park with its new 7 Se­ries — if the com­bi­na­tion of lux­ury and per­for­mance are any in­di­ca­tion, it looks like this is a guar­an­teed home run.

The all-new 2016 model, which ar­rived at Birch­wood BMW in midOc­to­ber, is, in the words of Birch­wood BMW sales rep Pa­trick Has­sel­mann, the world’s most ad­vanced new car. Has­sel­mann said when it comes to lux­ury the 2016 7 Se­ries is “burst­ing at the seams.” “BMW owns Roll­sRoyce, so the com­pany knows a thing or two about lux­ury,” says Has­sel­mann.

He com­pares rid­ing in the in­te­rior to be­ing in an ex­ec­u­tive lounge. Ev­ery pas­sen­ger has their own re­mov­able tablet to con­trol light­ing and cre­ate just the right mood. Also avail­able is a rear ex­ec­u­tive lounge seat­ing pack­age that fea­tures a cen­tre con­sole with a fold-out ta­ble, a re­clin­ing rear seat and a front seat that can be moved for­ward to re­veal a flip-down footrest on the front seat­back. The Vi­tal­ity func­tion was de­signed to cre­ate a feel­ing of well-be­ing. To that end, all seats have a built-in mas­sage ca­pa­bil­ity. Has­sel­mann points out pas­sen­gers (and driver) have a choice of up to eight dif­fer­ent mas­sage pro­grams to mas­sage tired mus­cles There’s also an ion­izer in­side to elim­i­nate any al­ler­gens. The Sky Lounge panoramic glass roof has 15,000 etch­ings in the glass and is il­lu­mi­nated by LED lights that can change colour to cre­ate just the right am­bi­ence.

Has­sel­mann fur­ther points out an­other new tech­no­log­i­cal fea­ture which is, so far, unique to this model. Ges­ture con­trol is a step up on voice con­trol. Func­tion com­mands can be made with a va­ri­ety of sim­ple hand move­ments. For ex­am­ple, an over­head in­frared cam­era con­verts a ro­tary­mo­tion ges­ture to a louder or softer au­dio level. A wave of the hand brushes off in­com­ing phone calls; point­ing one fin­ger an­swers the call. Two fin­gers in a V shape tells the nav sys­tem to guide you home.

The new model also is lighter, stronger and



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