New BMW 7 Series defines luxury
BMW aimed to hit one out of the park with its new 7 Series — if the combination of luxury and performance are any indication, it looks like this is a guaranteed home run.
The all-new 2016 model, which arrived at Birchwood BMW in midOctober, is, in the words of Birchwood BMW sales rep Patrick Hasselmann, the world’s most advanced new car. Hasselmann said when it comes to luxury the 2016 7 Series is “bursting at the seams.” “BMW owns RollsRoyce, so the company knows a thing or two about luxury,” says Hasselmann.
He compares riding in the interior to being in an executive lounge. Every passenger has their own removable tablet to control lighting and create just the right mood. Also available is a rear executive lounge seating package that features a centre console with a fold-out table, a reclining rear seat and a front seat that can be moved forward to reveal a flip-down footrest on the front seatback. The Vitality function was designed to create a feeling of well-being. To that end, all seats have a built-in massage capability. Hasselmann points out passengers (and driver) have a choice of up to eight different massage programs to massage tired muscles There’s also an ionizer inside to eliminate any allergens. The Sky Lounge panoramic glass roof has 15,000 etchings in the glass and is illuminated by LED lights that can change colour to create just the right ambience.
Hasselmann further points out another new technological feature which is, so far, unique to this model. Gesture control is a step up on voice control. Function commands can be made with a variety of simple hand movements. For example, an overhead infrared camera converts a rotarymotion gesture to a louder or softer audio level. A wave of the hand brushes off incoming phone calls; pointing one finger answers the call. Two fingers in a V shape tells the nav system to guide you home.
The new model also is lighter, stronger and