Study high­lights auto deal­ers’ con­tri­bu­tion to econ­omy

Winnipeg Free Press - Section E - - AUTOS -

ANEW study pre­pared for the Man­i­toba Mo­tor Deal­ers As­so­ci­a­tion (MMDA) by Kel­win Man­age­ment Con­sult­ing high­lights the huge im­pact Man­i­toba auto deal­ers have on the econ­omy.

Speak­ing at a press con­fer­ence on Nov. 5 at Mur­ray Chevro­let, MMDA pres­i­dent Brian Lowes un­veiled the 30-page book­let con­tain­ing the re­sults of the study. He noted that “our (MMDA) mem­bers con­trib­ute to Man­i­toba’s econ­omy in a big way ev­ery year through gross do­mes­tic prod­uct (GDP) gen­er­a­tion, tax rev­enue and job cre­ation.”

Ac­cord­ing to the study MMDA mem­bers gen­er­ated a com­bined $750 mil­lion of GDP — di­rectly and in­di­rectly — in 2013-14. “That fig­ure in­cludes direct ex­pen­di­ture of goods and ser­vices, em­ploy­ment of employees and gen­er­a­tion of tax rev­enues for lo­cal, provin­cial and fed­eral gov­ern­ments.”

But it’s not only in taxes that the MMDA mem­bers con­trib­ute to the peo­ple of Man­i­toba. Lowes pointed out the study also high­lights how much the deal­ers con­trib­ute to the so­cial life of their com­mu­ni­ties through their sup­port of a wide range of arts and cul­tural ac­tiv­i­ties, ama­teur sport, char­i­ties, ed­u­ca­tional in­sti­tu­tions, health and wel­fare, and other ar­eas of so­ci­ety. The study pro­vides sev­eral ex­am­ples of deal­er­ship communal giv­ing, fo­cus­ing on deal­ers such as the Di­lawri and Birch­wood Auto Groups in Win­nipeg, Kelleher Ford Sales in Bran­don, Led­ing­ham Chevro­let Buick GMC in Steinbach, Met­calfe’s Garage — the Ford store in Tre­herne (Met­calfe’s Garage is also Man­i­toba’s old­est deal­er­ship), Maxim Truck and Trailer and Freight­liner Man­i­toba.

The most re­cent ex­am­ple of giv­ing back to the com­mu­nity was one rea­son the MMDA press con­fer­ence was held at Mur­ray Chevro­let. The press con­fer­ence co­in­cided with the pre­sen­ta­tion by Mur­ray Chevro­let and Mur­ray Hyundai of a $2,500 cheque and a new Chevy Equinox to the Win­nipeg Youth Soc­cer As­so­ci­a­tion.

“We have Mur­ray-af­fil­i­ated deal­er­ships in Win­nipeg, Bran­don, Portage, Souris, Neep­awa, Dauphin and The Pas and all of our stores make a point and CEO Trevor Bo­quist.

In recog­ni­tion of the sig­nif­i­cant con­tri­bu­tions veter­ans have made to our coun­try and lo­cal com­mu­nity, Driv­ing Change Au­to­mo­tive Group Man­i­toba stores River City Ford (in Win­nipeg) and Carman Ford pro­vided free reg­u­lar oil changes and spe­cial dis­counted syn­thetic and diesel oil changes to Cana­dian Armed Forces per­son­nel and veter­ans on Nov. 9 and 10.

“It was a great op­por­tu­nity for us to give back to those who have de­fended our free­dom,” Bo­quist said. “It really is about do­ing the right thing in our own small way to say thank you.”

Both River City Ford and Carman Ford were pre­pared to ac­com­mo­date any make or model of ve­hi­cle, and no ap­point­ment was nec­es­sary to take ad­van­tage of the of­fer. The deal­er­ships ex­tended their hours on the two days. The Quick Lane ser­vice bays were open from 7 a.m. to 7 p.m. Cus­tomers were en­cour­aged to take ad­van­tage of the cus­tomer lounge dur­ing the short wait for their ve­hi­cle to be ser­viced. Valid mil­i­tary iden­ti­fi­ca­tion was re­quired.



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