Sales certification program graduates largest class ever
THE Manitoba Motor Dealers Association (MMDA) recently graduated its largestever Sales Certification Program graduating class. More than 200 sales representatives and business office personnel representing 40 different dealerships from across the province earned their sales certification diplomas. Those new car dealerships from throughout the province were also recognized as Sales Certified Dealers — with McPhillips Toyota earning the Dealer of the Year award.
The MMDA launched its groundbreaking Sales Certification Program in 1995 in order to improve the expertise, professionalism and image of sales representatives in Manitoba’s auto industry. The program, available online, is a comprehensive training tool for automobile sales personnel and managers, designed to ensure the highest standard of knowledge and professionalism in the automotive industry. Additionally, a professional code of conduct adhered to by the certified sales representatives assures the automotive consumer and the general public are working with a committed professional dedicated to providing customer focused service.
The program has been available online for more than 10 years. The online availability means participating sales representatives no longer have to take time off work to attend the workshops. The MMDA has also been able to incorporate workplace health and safety training and criminal record checks.
“Our sales certification program continues to evolve,” said MMDA President Brian Lowes (Mercedes-Benz Winnipeg). “We are continually in discussion with our key stakeholders who help us keep our program relevant.”
The keynote speaker for this year’s graduation program (which was once again held at the Hilton Hotel) was former Winnipeg Jets star Dale Hawerchuk, the first pick overall in the 1981 NHL entry draft. In his first year with the Jets, he helped turn around the previously woeful
Steinbach Trailers relocates
Steinbach Trailers celebrated the opening of its new location last Friday with an invitation to the entire community to come down for the cake cutting and coffee.
“We had a really good turnout,” said Paul Neustaedter, who founded the company in 2012. “Our mayor, Chris Goertzen, and our MLA, Kelvin Goertzen, were also on hand to say a few words.”
The new location is set on 10 acres on Highway 12 just north of Steinbach — across the street from the museum.
“Truck sales are big in southern Manitoba,” Neustaedter said. “Steinbach Trailers focuses on the trailer needs of truck owners.”
The company’s product line consists of a wide variety of Sure-Trac and CargoPro truck trailers — both open and enclosed. The product lines includes hydraulic dump trailers, equipment trailers, car-hauler trailers, landscape trailers, hot-dipped galvanized trailers and custom-built units. The company also sells SnoPro snowmobile trailers. Neustaedter is also president of Steinbach Dodge Chrysler Fiat.
AutoCanada sales stars
Scott Pollett of Mid-Town Ford and Andrew Hryniuk of Eastern Chrysler have reaped their rewards for outstanding sales achievement in 2014. They both qualified for the Auto Canada Las Vegas trip Nov. 17-22. Every year, the dealer group rewards its top performers (Top 40 sales people and top 20 service advisers).
Pollett sold 285 vehicles last year, finishing fourth in the country among the Auto Canada dealer group. Hryniuk finished 32nd with 187 vehicles sold.
In Las Vegas, the Auto Canada party stayed at the Cosmopolitan Hotel. The weekend’s events included a gala dinner, a meet-and-greet event at the Mirage and a two hour lunch for the winners.
Both Hryniuk and Pollett report they are on track this year to exceed their 2014 sales figures.
Murray Hyundai prize winners
We offer our congratulations to Murray Hyundai customers Denise and Bryan Leach and their children who will soon be off to Walt Disney World in Ornado, Fla. compliments of Hyundai Canada. The Leach Family was one of three winners nationally of the manufacturer’s Break Free event, launched in August, that was focused around the all new 2016 Hyundai Tucson.
Customers received a PIN number and asked to go to their local Hyundai dealer to test drive the Tucson. Once completed they were invited to complete a small survey, including their idea of their Ultimate Break Free Experience.
The trip is worth up to $10,000 — and Murray Hyundai sweetened the pot, giving the Leaches an additional $500 to spend.
Damian Mannion, Murray Hyundai’s general manager, presented the award and the prize money to the Leach family, along with $500, on Nov. 19 at the dealership.