Sales cer­ti­fi­ca­tion pro­gram grad­u­ates largest class ever

Winnipeg Free Press - Section E - - AUTOS -

THE Man­i­toba Mo­tor Deal­ers As­so­ci­a­tion (MMDA) re­cently grad­u­ated its largestever Sales Cer­ti­fi­ca­tion Pro­gram grad­u­at­ing class. More than 200 sales rep­re­sen­ta­tives and busi­ness of­fice per­son­nel rep­re­sent­ing 40 dif­fer­ent deal­er­ships from across the prov­ince earned their sales cer­ti­fi­ca­tion diplo­mas. Those new car deal­er­ships from through­out the prov­ince were also rec­og­nized as Sales Cer­ti­fied Deal­ers — with McPhillips Toy­ota earn­ing the Dealer of the Year award.

The MMDA launched its ground­break­ing Sales Cer­ti­fi­ca­tion Pro­gram in 1995 in or­der to im­prove the ex­per­tise, pro­fes­sion­al­ism and im­age of sales rep­re­sen­ta­tives in Man­i­toba’s auto in­dus­try. The pro­gram, avail­able on­line, is a com­pre­hen­sive train­ing tool for au­to­mo­bile sales per­son­nel and man­agers, de­signed to en­sure the high­est stan­dard of knowl­edge and pro­fes­sion­al­ism in the au­to­mo­tive in­dus­try. Ad­di­tion­ally, a pro­fes­sional code of con­duct ad­hered to by the cer­ti­fied sales rep­re­sen­ta­tives as­sures the au­to­mo­tive con­sumer and the gen­eral pub­lic are work­ing with a com­mit­ted pro­fes­sional ded­i­cated to pro­vid­ing cus­tomer fo­cused ser­vice.

The pro­gram has been avail­able on­line for more than 10 years. The on­line avail­abil­ity means par­tic­i­pat­ing sales rep­re­sen­ta­tives no longer have to take time off work to at­tend the work­shops. The MMDA has also been able to in­cor­po­rate work­place health and safety train­ing and crim­i­nal record checks.

“Our sales cer­ti­fi­ca­tion pro­gram con­tin­ues to evolve,” said MMDA Pres­i­dent Brian Lowes (Mercedes-Benz Win­nipeg). “We are con­tin­u­ally in dis­cus­sion with our key stake­hold­ers who help us keep our pro­gram rel­e­vant.”

The key­note speaker for this year’s grad­u­a­tion pro­gram (which was once again held at the Hil­ton Ho­tel) was for­mer Win­nipeg Jets star Dale Haw­er­chuk, the first pick over­all in the 1981 NHL en­try draft. In his first year with the Jets, he helped turn around the pre­vi­ously woe­ful

Steinbach Trail­ers re­lo­cates

Steinbach Trail­ers cel­e­brated the open­ing of its new lo­ca­tion last Fri­day with an in­vi­ta­tion to the en­tire com­mu­nity to come down for the cake cut­ting and cof­fee.

“We had a really good turnout,” said Paul Neustaedter, who founded the com­pany in 2012. “Our mayor, Chris Go­ertzen, and our MLA, Kelvin Go­ertzen, were also on hand to say a few words.”

The new lo­ca­tion is set on 10 acres on High­way 12 just north of Steinbach — across the street from the mu­seum.

“Truck sales are big in southern Man­i­toba,” Neustaedter said. “Steinbach Trail­ers fo­cuses on the trailer needs of truck own­ers.”

The com­pany’s prod­uct line con­sists of a wide va­ri­ety of Sure-Trac and Car­goPro truck trail­ers — both open and en­closed. The prod­uct lines in­cludes hy­draulic dump trail­ers, equip­ment trail­ers, car-hauler trail­ers, land­scape trail­ers, hot-dipped gal­va­nized trail­ers and cus­tom-built units. The com­pany also sells SnoPro snow­mo­bile trail­ers. Neustaedter is also pres­i­dent of Steinbach Dodge Chrysler Fiat.

Au­toCanada sales stars

Scott Pol­lett of Mid-Town Ford and An­drew Hryniuk of East­ern Chrysler have reaped their re­wards for out­stand­ing sales achieve­ment in 2014. They both qual­i­fied for the Auto Canada Las Vegas trip Nov. 17-22. Ev­ery year, the dealer group re­wards its top per­form­ers (Top 40 sales peo­ple and top 20 ser­vice ad­vis­ers).

Pol­lett sold 285 ve­hi­cles last year, fin­ish­ing fourth in the coun­try among the Auto Canada dealer group. Hryniuk fin­ished 32nd with 187 ve­hi­cles sold.

In Las Vegas, the Auto Canada party stayed at the Cos­mopoli­tan Ho­tel. The week­end’s events in­cluded a gala din­ner, a meet-and-greet event at the Mi­rage and a two hour lunch for the win­ners.

Both Hryniuk and Pol­lett re­port they are on track this year to ex­ceed their 2014 sales fig­ures.

Mur­ray Hyundai prize win­ners

We of­fer our con­grat­u­la­tions to Mur­ray Hyundai cus­tomers Denise and Bryan Leach and their chil­dren who will soon be off to Walt Dis­ney World in Or­nado, Fla. com­pli­ments of Hyundai Canada. The Leach Fam­ily was one of three win­ners na­tion­ally of the man­u­fac­turer’s Break Free event, launched in Au­gust, that was fo­cused around the all new 2016 Hyundai Tuc­son.

Cus­tomers re­ceived a PIN num­ber and asked to go to their lo­cal Hyundai dealer to test drive the Tuc­son. Once com­pleted they were in­vited to com­plete a small sur­vey, in­clud­ing their idea of their Ul­ti­mate Break Free Ex­pe­ri­ence.

The trip is worth up to $10,000 — and Mur­ray Hyundai sweet­ened the pot, giv­ing the Leaches an ad­di­tional $500 to spend.

Damian Man­nion, Mur­ray Hyundai’s gen­eral man­ager, pre­sented the award and the prize money to the Leach fam­ily, along with $500, on Nov. 19 at the deal­er­ship.



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