Response positive to dealership’s upgrades
JASON Cross, vice-president of Jim Gauthier Cadillac Buick GMC, reports enthusiastic responses among his customers to the north McPhillip dealership’s new look.
The wraps came off the store’s new GM Image exterior three weeks ago after eight months of work. The nearly $1-million upgrade gives the dealership the silver and black GM logo and exterior appearance which has become standard for Cadillac Buick GMC dealers.
“Our new look is quite impressive,” Cross says. “It is really eye-catching for anyone approaching our store on McPhillips from the south, especially at night with the lighting.”
He reports this was the store’s first major upgrade since the facility was built in 2003.
Cross and his staff are also excited to finally have some 2015 Cadillac Escalades on the ground. The model was introduced almost a year ago, Cross notes, but all of Gauthier Cadillac’s previous allotment had been pre-sold.
“We have just received three models in our showroom and six more are on their way,” says Shaylan Okapiec, Gauthier Cadillac’s general manager. “The public reception has been phenomenal.”
The 2015 SUV is available in a choice of three trims and two wheelbases. Among the three in Gauthier Cadillac’s showroom, Okapiec notes, is one top of the line Platinum model.
The base model is powered by a 6.2L direct injection V8 Flex Fuel engine with variable valve timing that produces 420 hp and 460 lb.-ft. of torque.
Gauthier Cadillac sales rep Bryant Caruk notes the new model lights the way with all LED lighting which, he points out, is more efficient, longer lasting, cleaner and brighter. Cadillac’s crest and wreath logo will even glow in the dark.
“LED lighting is closer to daylight and easier to see,” he says.
On the Platinum model, he points out the hands-free tailgate opening feature.
He also notes the built-in rear window wipers that will keep the window clear of rain or snow.
Inside, he points out the redesigned heated and ventilated leather seats up front (with heaters for the second row as well), three zones of automatic climate control, a new instrument panel and centre console that features Cadillac’s heated and cooled cup holders and a DVD player with two screens for rear occupants in addition to the standard features in the other trims.
Caruk also notes Cadillac’s active safety gear for the Escalade which includes a blind-spot monitoring system. The forward collision warning system and lane departure warning systems are also available.
Caruk reports that the price for a new 2015 Escalade ranges from $83,100 (including freight and pdi) for the base model to $102,585 for a fully loaded Platinum edition.
“We are looking forward to more new and exciting products en route,” adds Jason Cross.
Epic wins innovation award
CONGRATULATIONS to Amanda Saunders and her team at Epic Business Solutions on winning the Winnipeg Chamber of Commerce’s Small Business Award for Innovation. The award was presented to Epic at the chamber’s Spirit of Winnipeg Awards on Friday, March 13.
“This is huge for us,” says Saunders. “It’s very exciting.”
Saunders founded Epic Dealer Solutions in 2007. Her company specializes in arranging financing for auto sales.
Jason Cross says customer response to the new-look Jim Gauthier Cadillac Buick GMC dealership has been gratifying.
SALES REP: Henry Clyke DEALERSHIP: Parkside Ford Lincoln NO. OF YEARS: Three years at Parkside, 17 years in auto sales FAVOURITE MODEL: The Lincoln MKC WHY?: “I really like MKC’s drive control,” Clyke says. “The Lincoln MKC is the most sure-footed vehicle in its class.”